{"id":1554,"date":"2025-04-14T15:50:59","date_gmt":"2025-04-14T15:50:59","guid":{"rendered":"https:\/\/causevox2.wpenginepowered.com\/?p=1554"},"modified":"2025-04-14T15:51:04","modified_gmt":"2025-04-14T15:51:04","slug":"peer-to-peer-fundraising","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising\/","title":{"rendered":"Peer-to-Peer Fundraising: Everything You Need to Know"},"content":{"rendered":"\n<p>What is peer-to-peer fundraising, and how can you leverage it to boost your nonprofit fundraising? After seeing thousands of fundraising campaigns, we see that peer-to-peer fundraising typically raises twice as much as compared to other digital fundraising campaigns.<\/p>\n\n\n\n<p>Here\u2019s everything you need to know about peer-to-peer fundraising for your nonprofit:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Peer-to-Peer Fundraising?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peer-to-peer fundraising<\/a> is any fundraising effort that relies on peers reaching out to each other on behalf of a cause. Your supporters fundraise on your behalf by reaching out into their social networks through personal and team pages.<\/p>\n\n\n\n<p>Also known as social fundraising, personal and\/or team fundraising, or p2p fundraising, peer-to-peer fundraising enables nonprofits to increase their reach, find new donors, and build deeper connections with their existing supporters.&nbsp;<\/p>\n\n\n\n<p>Peer-to-peer fundraising has been a fundraising staple for years; fundraising runs and walks have operated on peer-to-peer principles for ages. But when you run peer-to-peer online, fundraising is simpler and more powerful for nonprofits.&nbsp;<\/p>\n\n\n\n<p>Peer-to-peer fundraising catapults your supporters and donors into your organization\u2019s narrative; it is compelling and increasingly popular because the fundraisers become the heroes of the story.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-1024x535.png\" alt=\"peer-to-peer fundraising personal page\" class=\"wp-image-55116\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-1024x535.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-300x157.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-768x401.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-1536x802.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-2048x1070.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/personal-fundraising-page-p2p-710x371.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Personal fundraising page for a peer-to-peer fundraising campaign, hosted on CauseVox.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-ebook\/\">Download our Free Ultimate Guide to Peer-to-Peer Fundraising<\/a>:<\/h3>\n\n\n\n<div class=\"_form_43\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=43\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Peer-to-Peer Fundraising Statistics: The Benefits&nbsp;<\/h2>\n\n\n\n<p>Peer-to-peer fundraising is a powerful technique that features three main benefits:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;Builds Upon Existing Relationships<\/h3>\n\n\n\n<p>Traditional fundraising like grant writing and major donor relations require significant investments of time and effort. You have to build trust and cultivate relationships over time, which can be frustrating when you need to raise money immediately.&nbsp;<\/p>\n\n\n\n<p>Peer-to-peer fundraising helps scale relationship-building by tapping into your current supporters\u2019 networks\u2014their friends, family, and colleagues. You\u2019ve built relationships with your existing supporters, and they\u2019ve built the relationships in their respective circles.&nbsp;<\/p>\n\n\n\n<p>Your supporters vouch for you, which works as a kind of shortcut to trust with their networks. And it gives your supporters a new way to get involved with your mission!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/of-funds-were-raised-online-1.png\" alt=\"\" class=\"wp-image-47954\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Last year, we analyzed a population of peer-to-peer fundraising campaigns on CauseVox to determine benchmarks for goal setting.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">2. Multiplies The Impact Of Limited Resources<\/h3>\n\n\n\n<p>As a nonprofit organization, you\u2019re all too familiar with the challenge of working within time and resource constraints.<\/p>\n\n\n\n<p>Peer-to-peer fundraising helps you make the most of what you already have by raising up an army among your current supporters; as previously mentioned, we typically see organizations raise twice as much with peer-to-peer fundraising than they do with traditional fundraising techniques.<\/p>\n\n\n\n<p>These advocates are your organization\u2019s booster squad; they\u2019ll augment your ongoing fundraising efforts by raising funds on your behalf \u2013 and in some really creative ways.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/of-funds-were-raised-online-2.png\" alt=\"\" class=\"wp-image-47957\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>In CauseVox\u2019s Peer-to-Peer Data Study, 87% of donations were raised on peer-to-peer pages vs only 13% raised on the general campaign page.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">3. Grows Awareness Organically<\/h3>\n\n\n\n<p>When your team of advocates champion your cause and raise funds, they\u2019ll start with their family, friends, and colleagues. As they do, they\u2019ll spread the word and share your story. It\u2019s one of the most effective forms of marketing: word of mouth. They\u2019ll tell new audiences about your message and mission in an organic way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Oypm313rfL52Ttcm_M0dP3bMHqxua4ECIuMs1nIk0nfoAlKGwVpOwd23j6M6KSXxdYF8iDq2DTs7dEETEtoYdPNEvTAd6T1drN6oKqXPHqQtFVUgdZtBUbuVtqaL_voGaKp82wXCh8mtDS_2OQ.png\" alt=\"peer-to-peer-fundraising-sos-childrens-villages-example\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>When SOS Children\u2019s Villages of Illinois ran their annual holiday giving campaign, they used peer-to-peer fundraising. They received donations from 419 new donors: that was 75% of all their new donors that year.&nbsp;<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/i7fR97xIZG1F4xVnmNx2D4x1wsq4uoVo_2utSCGjJfkmXDin86LpKQAAhLIk48w_wqDzo5XhFvvgjNtZKUbxjLYZ-kP2gSptXd0I0g4xcM6LuKXhMuYDCQ5DgTytm9k-G_aoNf164T25Mga7MA.png\" alt=\"peer-to-peer-fundraising-sos-personal-page\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>An example of a peer-to-peer fundraising page for the campaign<\/em><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">What Are The Different Types Of Peer-to-Peer Fundraising?<\/h2>\n\n\n\n<p>Peer-to-peer fundraising comes in many forms. From online campaigns to marathons and birthdays, peer-to-peer fundraising can adapt to your organization and your needs.&nbsp;<\/p>\n\n\n\n<p>Here are a few common types of peer-to-peer fundraising:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online Peer-to-Peer Campaigns<\/h3>\n\n\n\n<p>A traditional <a href=\"https:\/\/www.causevox.com\/blog\/how-to-run-a-peer-peer-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">online peer-to-peer fundraising campaign<\/a> is created by the organization, and supporters join it. These campaigns run for a fixed period of time and have an overall fundraising or impact goal.&nbsp;<\/p>\n\n\n\n<p>Fundraisers participate by setting a personal fundraising goal towards the overall goal and sharing their personal fundraising pages with their friends and family.&nbsp;An online campaign can run for a single giving day, like <a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-giving-tuesday\/\" target=\"_blank\" rel=\"noreferrer noopener\">GivingTuesday<\/a> or a longer period of time. It can supplement or take the place of an existing campaign, like a year-end fundraising appeal. It can lead up to an in-person event or take place entirely online. Supporters may work alone or form teams.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Y7F7cHyl7ARRJIAR37wUsbrXd8oWUpEKGBphPLLiJdIZvwmE3HCtiPkn9AK6HeubNYJY36XWCTByl4PRu3x8blR0ixbIHVuBF7Ss11jjAYkBkGqXgFBdOKjtpjm8qod6L79EML-sDkeqRc44vA.png\" alt=\"peer-to-peer-fundraising-ausm-example\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>The Autism Society of Minnesota launched a peer-to-peer fundraiser, the Toast to AuSM, on CauseVox and raised more than $25,000.<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/KxMsg63k71sPH6ydtuadlJIgtcWXnBICAv7rzWlgXaXiqi1ho4J8AfsqyDCGUDQ2t-MOFwmUBk5tHH01oh7YttOyEIQAK_XfZFxuYpUyfsKPQNG4cuFsKDJHXaLF1lrL8V9ZUxjJuM68v_30JA.png\" alt=\"peer-to-peer-fundraising-listing-ausm\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">DIY Fundraising<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/blog\/diy-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">DIY fundraising<\/a> reverses the traditional campaign\u2013instead of the organization being in charge, the fundraiser is. An individual chooses to fundraise for an organization, often dedicating a birthday or other milestone.&nbsp;<\/p>\n\n\n\n<p>They may simply raise money, or <a href=\"https:\/\/www.causevox.com\/blog\/set-up-a-successful-challenge-fundraiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">undertake a personal challenge<\/a>, like running a marathon or climbing a mountain.&nbsp;<\/p>\n\n\n\n<p>If you\u2019d like to add a peer-to-peer initiative to your fundraising calendar, but don\u2019t have the time or resources for a full, organization-run campaign, consider creating opportunities for DIY fundraisers. Your supporters can do them on their own schedule, with minimal oversight from you.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/z5aDfudXpqD62Krf-wYNg3t-hP_KfQKv6dM_QsxsV2czmpU4A4OPnRI09JrrhqK1uipNWuW1fxIii_2yTVfP6m3Bum1O4Wh1kNIyP8XKK1iV3m7ON4HaM-yRoQE3F55rYDfhzRBC3n3TpZUgqw.png\" alt=\"birthday-fundraiser\"\/><\/figure>\n\n\n\n<p>Innovation: Africa has a page that encourages supporters to create their own DIY fundraisers, with information and support to help walk them through the process. Ranan is a young man who created a personal fundraiser for his Bar Mitzvah to support Innovation: Africa.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/blog\/diy-fundraising-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are more DIY Peer-to-Peer Fundraising Ideas and Examples.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Peer-to-Peer Fundraising Events<\/h3>\n\n\n\n<p>These are often the first activities that come to mind when considering peer-to-peer fundraising: runs, <a href=\"https:\/\/www.causevox.com\/blog\/spring-fundraisers-5-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">walk-a-thons (both virtual and in-person),<\/a> <a href=\"https:\/\/www.causevox.com\/blog\/bowl-a-thon\/\" target=\"_blank\" rel=\"noreferrer noopener\">bowl-a-thons<\/a>, <a href=\"https:\/\/www.causevox.com\/blog\/golf-tournament-fundraiser-how-to\/\" target=\"_blank\" rel=\"noreferrer noopener\">golf tournaments<\/a>, and even <a href=\"https:\/\/www.causevox.com\/blog\/virtual-gala\/\" target=\"_blank\" rel=\"noreferrer noopener\">gala-style fundraisers<\/a>. You set a goal, and supporters fundraise in order to participate in the event.<\/p>\n\n\n\n<p>Taking your <a href=\"https:\/\/www.causevox.com\/use-case-runs-walks-races\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer event<\/a> online boosts its fundraising power. It makes it easy for supporters to share their campaigns, and simpler for you to organize. But what truly takes it to the next level is when you can keep everything in a single place: <a href=\"https:\/\/www.causevox.com\/blog\/product-update-customized-event-registrations-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">event registration\/ticketing<\/a>, fundraising, donation processing, and administration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-1024x484.png\" alt=\"meat-fight-peer-to-peer-fundraising\" class=\"wp-image-55117\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-1024x484.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-300x142.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-768x363.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-1536x726.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-2048x968.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-710x336.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-1024x475.png\" alt=\"challenge-fundraiser-participants\" class=\"wp-image-55118\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-1024x475.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-300x139.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-768x356.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-1536x713.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-2048x950.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/meat-fight-participants-710x329.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Meat Fight used CauseVox to host their peer-to-peer challenge fundraiser, allowing their participants to register, fundraise, and share their progress all on one platform.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Team Fundraising<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-team-fundraising-why-and-how\/\" target=\"_blank\" rel=\"noreferrer noopener\">Team fundraising can be added to any peer-to-peer campaign<\/a>, but it\u2019s a particularly good fit for events. Individual fundraisers join together to work towards a goal.&nbsp;<\/p>\n\n\n\n<p>In the campaign below, Team Bungie alone raised over $80,000 for charity as part of a team-based board game competition by sharing their team page with their networks, creating a sense of urgency, and using incentives to drive up donations.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"477\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/FUCqwDnkPKowQCk7jnZleFsvgcGXt0WMFu-dVi47Cf8rZh7w_FJLWHBgwwCBMoe6m2K7iCjeAjG1nfqm-efKNWg5CH1iJxLbuw3hGQUg9T2X2XB0yHDeR31OsxZgKq5zafD0UHUh9O-H7b3sag.png\" alt=\"team-fundraising\"><\/p>\n\n\n\n<p>CauseVox makes team fundraising easy\u2013participants can join a team in a couple of clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peer-to-Peer Fundraising Best Practices: How to Get Started<\/h2>\n\n\n\n<p>Unlike so many other fundraising methods, getting started with peer-to-peer can be both simple and affordable. Here\u2019s how you can get started with peer-to-peer fundraising, learned from organizations who have run successful fundraisers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose Your Peer-to-Peer Fundraising Platform<\/h3>\n\n\n\n<p>For your peer-to-peer fundraising campaign, you\u2019ll need a fundraising platform to share progress, tell your story, drive donations, and run your peer-to-peer fundraising pages.<\/p>\n\n\n\n<p>You\u2019ll want to be sure that you <a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-success-platform\" target=\"_blank\" rel=\"noreferrer noopener\">choose the right peer-to-peer fundraising software<\/a> to ensure success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What to Look for in a Peer-to-Peer Fundraising Platform:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy to set up (not clunky, confusing software)<\/li>\n\n\n\n<li>Mobile optimized + <a href=\"https:\/\/www.causevox.com\/blog\/mobile-wallets-and-nonprofit-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple and Google Pay<\/a> to help you drive the most donations + peer-to-peer signups from any device<\/li>\n\n\n\n<li>Quick and easy donation process (preferably &lt;15 seconds)<\/li>\n\n\n\n<li>Quick and easy peer-to-peer set up process (preferably &lt;60 seconds) + capability to pre-fill page content for fundraisers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.causevox.com\/blog\/stand-out-nonprofit-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy customization and branding<\/a> so you can create your unique campaign<\/li>\n\n\n\n<li>Donors, peer-to-peer fundraisers, and admins alike can easily view fundraising progress<\/li>\n\n\n\n<li>Ability to <a href=\"https:\/\/www.causevox.com\/event-ticketing-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell tickets<\/a>, if your peer-to-peer fundraiser requires it<\/li>\n\n\n\n<li>Enables you to create customized questions for donors and fundraisers so you get all the data you need (ie: T-shirt sizes)<\/li>\n\n\n\n<li>Easily lets you embed videos and livestreams and share your story.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about how CauseVox can meet all your peer-to-peer fundraising needs.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create A Peer-to-Peer Campaign Plan<\/h3>\n\n\n\n<p>Like any great fundraiser, a peer-to-peer campaign works the best when you <a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-checklist-customizable-timeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a plan in place<\/a>. The easiest way to start building out your plan is by identifying your goals, timeline, and structure. Before you build your campaign site, ensure you consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.causevox.com\/blog\/smart-fundraising-goal-setting-plan-succeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Set a fundraising goal<\/a> that\u2019s specific (ie: $30,000)<\/li>\n\n\n\n<li>The impact that reaching your fundraising goal is going to have: who will benefit and how many people will be impacted?<\/li>\n\n\n\n<li>Set a timeline for your peer-to-peer campaign \u2013 we typically see a lot of 6-week p2p campaigns, but you should customize your timeline to your needs.<\/li>\n\n\n\n<li>Consider how many peer-to-peer fundraisers you want to recruit, and how much you want each of them to raise.<\/li>\n\n\n\n<li>Do you want to use teams? This is best for groups of people fundraising together + competitions.<\/li>\n\n\n\n<li>Are you having people participate in an activity alongside fundraising? (ie. golf marathon, virtual walkathon, raising awareness, etc?)<\/li>\n\n\n\n<li>Will you be incorporating any prizes, giveaways, or incentives for your donors or fundraisers?<\/li>\n\n\n\n<li>Will you be asking any corporations or other partners to either fundraise with you, promote your campaign, make a matching gift, or <a href=\"https:\/\/www.causevox.com\/blog\/how-to-recruit-sponsors-for-your-virtual-fundraising-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsor your fundraiser<\/a>?<\/li>\n<\/ul>\n\n\n\n<p>Once you have these things in mind, you\u2019re ready to get started building your campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-checklist-customizable-timeline\/\">Download our Free Peer-to-Peer Fundraising Campaign Timeline &amp; Customizable Checklist<\/a>:<\/h3>\n\n\n\n<div class=\"_form_255\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=255\" charset=\"utf-8\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">3. Easily Set Up Your Campaign Site<\/h3>\n\n\n\n<p>Your organization is unique, and your fundraising campaign should be, too. It should be easy for you to choose your own colors, add your logo, and make your own decisions about how you want your campaign to look.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-1024x525.png\" alt=\"branded-peer-to-peer-fundraising-campaign-page\" class=\"wp-image-55119\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-1024x525.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-300x154.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-768x394.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-1536x787.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-2048x1049.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-710x364.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Rise Beyond All Odds added their logo and brand colors to their peer-to-peer campaign page.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Peer-to-Peer Fundraising Campaign Checklist<\/h4>\n\n\n\n<p>Here\u2019s a checklist of items you can have handy to help you easily create your peer-to-peer fundraising campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign title<\/li>\n\n\n\n<li><a href=\"https:\/\/www.causevox.com\/blog\/fundraising-appeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Write a great fundraising appeal<\/a> that tells a story and drives engagement<\/li>\n\n\n\n<li><a href=\"https:\/\/www.causevox.com\/blog\/default-appeal-peer-to-peer-fundraisers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Default appeal for peer-to-peer fundraisers<\/a><\/li>\n\n\n\n<li>Your logo and branding colors (ie: HEX color codes)<\/li>\n\n\n\n<li>Graphics for social sharing, campaign site, and personal pages<\/li>\n\n\n\n<li>0:30 \u2013 2 minute video for page<\/li>\n\n\n\n<li>Bank account details + EIN to set up processing<\/li>\n\n\n\n<li><a href=\"https:\/\/www.causevox.com\/blog\/write-nonprofit-donation-receipt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automatic donation receipt<\/a> and <a href=\"https:\/\/www.causevox.com\/blog\/create-welcome-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal fundraising page welcome email<\/a> content<\/li>\n\n\n\n<li>Suggested giving levels tied to impact for your donation form (ie: <a href=\"https:\/\/www.causevox.com\/blog\/best-practices-for-converting-donors-through-donation-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donation Tiers<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Your fundraising platform should make it easier for you to set up your fundraising, not harder or more tedious. Skip anything that requires you to take a class or learn to code to be able to use it. You need to ensure that it\u2019s easy for you to set up and update the campaign site, manage your peer-to-peer fundraisers, and download your donation and personal fundraiser data easily.<\/p>\n\n\n\n<p>Be sure you find your platform intuitive, so you won\u2019t need to call in your IT person to manage your campaign. Plus, be sure your platform has great customer support you can rely on.<\/p>\n\n\n\n<p>CauseVox makes it easy for you to <a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">set up your peer-to-peer fundraising<\/a> in less time and with less hassle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Recruit Your Peer-to-Peer Fundraisers<\/h3>\n\n\n\n<p>Now that you\u2019ve set up your peer-to-peer fundraising campaign, you\u2019re ready to start the recruitment process.<\/p>\n\n\n\n<p>You\u2019ll want to ensure the sign-up process is as quick and easy as possible for fundraisers to ensure success.<\/p>\n\n\n\n<p>When asked what one feature of CauseVox made her campaign so successful, Amy from SOS Children\u2019s Villages Illinois didn\u2019t hesitate with her answer: \u201cI think throughout the whole campaign I only got one question [from peer-to-peer fundraisers about how to set up their page]. I think it was so easy for everybody to use that it just flowed. I had all generations and levels of users. It was just that easy to use.\u201d&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve ever run a peer-to-peer fundraiser before, you know that only getting a single question throughout the whole process is basically a miracle. But <a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">CauseVox made it simple for fundraisers to get their pages set up<\/a> with no hassle.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Peer-to-Peer Fundraising Candidates<\/h4>\n\n\n\n<p>You don\u2019t want to recruit just anyone to fundraise for you. Here are the best candidates for peer-to-peer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Board members<\/li>\n\n\n\n<li>Staff<\/li>\n\n\n\n<li>Volunteers<\/li>\n\n\n\n<li>Partners<\/li>\n\n\n\n<li>Returning donors<\/li>\n\n\n\n<li>Program alumni<\/li>\n\n\n\n<li>Past event attendees<\/li>\n<\/ul>\n\n\n\n<p>Here are a few quick tips to best recruit fundraisers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider doing a <a href=\"https:\/\/www.causevox.com\/blog\/soft-launch-your-fundraising-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">soft launch<\/a>: ask a few select people to start fundraising first. It\u2019ll work as social proof and more people will sign up to fundraise.<\/li>\n\n\n\n<li>The first 2 weeks of a campaign is typically when you\u2019ll recruit the most fundraisers<\/li>\n\n\n\n<li>You\u2019ll want to use multiple channels to recruit fundraisers (ie: phone calls, texts, emails, social media, and more)<\/li>\n\n\n\n<li>Consider doing a webinar training to help fundraisers get set up for success<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/blog\/recruit-peer-peer-fundraisers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are more tips to help you recruit peer-to-peer fundraisers.<\/a><\/p>\n\n\n\n<p>CauseVox makes it easy for your supporters to join your campaign, create their personal fundraising page, and start raising money in under 60 seconds. They can customize their pages, add text and photos, join teams, update their supporters, and share their progress easily with their self-service dashboard.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/of-funds-were-raised-online-3.png\" alt=\"\" class=\"wp-image-47960\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>In CauseVox\u2019s Peer-to-Peer Data Study, we found these benchmarks to help set goals that set your peer-to-peer fundraisers up for success.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Coach Your Fundraisers<\/h3>\n\n\n\n<p>When you\u2019re running a peer-to-peer fundraising campaign, you\u2019re not the quarterback\u2013you\u2019re the coach. Your volunteer fundraisers are out on the field making the plays and scoring the touchdowns, while you draw up the game plans, help them play to their strengths, and cheer them on.&nbsp;<\/p>\n\n\n\n<p>Help your team get the most of our their campaigns by:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Giving Them Tools And Resources<\/h4>\n\n\n\n<p>The easier you make it for people to fundraise, the more they\u2019ll do it. In addition to giving them an easy-to-use, frustration-free fundraising platform, give them a <a href=\"https:\/\/www.causevox.com\/blog\/customizable-peer-to-peer-fundraising-toolkit-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising toolkit<\/a> that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A campaign overview<\/li>\n\n\n\n<li>Brand guidelines<\/li>\n\n\n\n<li>Images and logos<\/li>\n\n\n\n<li>Fundraising email templates<\/li>\n\n\n\n<li>Canned social media posts to copy and paste<\/li>\n\n\n\n<li>Thank you and recognition tools<\/li>\n\n\n\n<li>Fundraising tips<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-1024x500.png\" alt=\"toolkit-peer-to-peer-fundraising\" class=\"wp-image-55121\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-1024x500.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-300x147.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-768x375.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-1536x750.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-2048x1000.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/toolkit-well-aware-710x347.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Well Aware\u2019s peer-to-peer fundraising toolkit available on their campaign site.<\/em><\/p>\n\n\n\n<p>While some people will want to customize their personal fundraising pages and emails, others will not have the time or desire to create their own content. CauseVox makes it simple for you to create a template. They can <a href=\"https:\/\/www.causevox.com\/donation-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">customize<\/a> as much or as little as they want.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-1024x521.png\" alt=\"tempalte-page\" class=\"wp-image-55123\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-1024x521.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-300x153.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-768x391.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-1536x782.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-2048x1042.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/customized-p2p-page-710x361.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This fundraiser customized her fundraising page with personal stories and information while keeping the pre-established colors and styling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.causevox.com\/blog\/customizable-peer-to-peer-fundraising-toolkit-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download our Free Customizable Peer-to-Peer Toolkit<\/a>:<\/h3>\n\n\n\n<div class=\"_form_225\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=225\" charset=\"utf-8\"><\/script>\n\n\n\n<h4 class=\"wp-block-heading\">Keeping In Touch<\/h4>\n\n\n\n<p>Fundraising is probably not the only thing going on in your supporters\u2019 lives. If you don\u2019t engage them, it\u2019s easy for peer-to-peer fundraisers to lose steam or kind of forget about their campaigns after the initial launch. Stay in contact with updates and encouragement. Consider sending a weekly email to rally the troops and let them know how the campaign is going, and what actions you need them to take.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Celebrate Every Win<\/h4>\n\n\n\n<p>As well as the coach, you\u2019re also the head cheerleader. Celebrate every single win to keep enthusiasm high.&nbsp;<\/p>\n\n\n\n<p>Reach out to congratulate your fundraisers when you see they\u2019ve reached a milestone like getting their first donation or reaching their fundraising goal.&nbsp;<\/p>\n\n\n\n<p>You can celebrate wins in the overall campaign, too. Reaching your fundraising goal is cause for celebration, of course, but don\u2019t overlook smaller opportunities, too. You can shout-out reaching a significant dollar amount, like your first $1,000, or a certain number of fundraisers or donors. This builds excitement with both your fundraisers and donors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Share Stories To Get Your Message Out<\/h3>\n\n\n\n<p>Nonprofit <a href=\"https:\/\/www.causevox.com\/blog\/storytelling-in-fundraising-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">storytelling fuels fundraising<\/a>. It\u2019s what inspires action and helps donors understand why your cause matters. Stories stick in people\u2019s memories, activate their empathy, and foster deeper connections to your cause.<\/p>\n\n\n\n<p>When you\u2019re getting your peer-to-peer campaign message out, your marketing and fundraising strategy is essential to your success.<\/p>\n\n\n\n<p>56% of social media users who donate said that a compelling story is what made them donate, according to <a href=\"https:\/\/www.nptechforgood.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nonprofit Tech for Good<\/a>.&nbsp;<\/p>\n\n\n\n<p>As you build out the content for your campaign, there are two things you want to ensure you do: tell your story, and encourage your peer-to-peer fundraisers to share their story.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Guidelines For Good Stories<\/h4>\n\n\n\n<p>We like to use a few guidelines to help us write any good story that drives donations. You\u2019ll want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicate what you\u2019re trying to accomplish<\/li>\n\n\n\n<li>Tell why that matters and what the impact will be if you\u2019re successful<\/li>\n\n\n\n<li>Follow <a href=\"https:\/\/www.causevox.com\/blog\/effective-social-media-planning-for-nonprofit-fundraising-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">ethical storytelling practices<\/a><\/li>\n\n\n\n<li>Answer the question \u201cwhy now?\u201d<\/li>\n\n\n\n<li>Include a clear call to action to donate<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example from Rise Beyond All Odd\u2019s campaign page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-1024x521.png\" alt=\"storytelling-peer-to-peer\" class=\"wp-image-55124\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-1024x521.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-300x153.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-768x391.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-1536x782.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-2048x1042.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/rise-beyond-all-odds-storytelling-710x361.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you think about writing stories, whether in your fundraising appeal or elsewhere, there are a few key points to keep in mind. The best stories that we\u2019ve seen include these elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They\u2019re sourced from the community with permission<\/li>\n\n\n\n<li>They use quotes and images<\/li>\n\n\n\n<li>They tell the same story across multiple mediums<\/li>\n\n\n\n<li>They\u2019re designed to be shared<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-1024x630.png\" alt=\"beneficiary-story\" class=\"wp-image-55125\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-1024x630.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-300x185.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-768x472.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-1536x945.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-2048x1260.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/beneficiary-story-710x437.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>You can include a beneficiary\u2019s story on your campaign page that your peer-to-peer fundraisers can easily share and direct people to.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">Once you have stories prepared, you\u2019ll want to spread the word as much as possible to drive donations for your nonprofit. Here are some channels you can use to continue <a href=\"https:\/\/www.causevox.com\/blog\/the-complete-guide-to-storytelling-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">storytelling<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your website<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Direct mail<\/li>\n\n\n\n<li>Text<\/li>\n\n\n\n<li>Livestream events<\/li>\n\n\n\n<li>Radio\/TV\/media<\/li>\n\n\n\n<li>Phone calls<\/li>\n<\/ul>\n\n\n\n<p>Truly the sky is the limit! Any way that you can tell a story is a way that you should be reaching out to potential donors. The more you share, the more potential donors will be a part of your campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/of-funds-were-raised-online-4-1.png\" alt=\"\" class=\"wp-image-47962\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>In CauseVox\u2019s Peer-to-Peer Data Study, we found that compelling storytelling drives donations. The level of storytelling generally relates to the level of campaign success.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Finish Out Strong<\/h3>\n\n\n\n<p>The end of your peer-to-peer campaign doesn\u2019t mean your work is done\u2014some of the most important steps come <em>after<\/em> the last donation is made. A strong post-campaign strategy sets the stage for lasting donor relationships and future fundraising success.&nbsp;<\/p>\n\n\n\n<p>Recognition goes a long way. Send heartfelt <a href=\"https:\/\/www.causevox.com\/blog\/the-power-of-thank-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">thank-you emails<\/a> to your peer-to-peer fundraisers and donors within a few days of your campaign\u2019s close. A personalized message acknowledging their impact\u2014whether they gave $5 or raised $500\u2014reinforces the connection to your cause.<\/p>\n\n\n\n<p>Beyond your fundraisers and donors, let your community know how much was raised, what the funds will support, and the overall impact of the campaign. Sharing tangible results builds trust and transparency, and it\u2019s a perfect way to close the loop with your supporters. You can do this via a wrap-up email, blog post, or a short video. Bonus points if you include a few words from the people impacted by the campaign\u2014it adds a human touch that donors remember.<\/p>\n\n\n\n<p>Finally, don\u2019t forget to capture all your donor info from the peer-to-peer campaigns! With CauseVox, gathering and storing that data is a breeze because it automatically syncs to your <a href=\"https:\/\/www.causevox.com\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> (or you can use our robust CRM) saving you hours of manual entry and minimizing errors. This seamless integration makes it easy to segment your donors for future campaigns and stewardship efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peer-to-Peer Fundraising Ideas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Walks, Runs, &amp; Challenges<\/h3>\n\n\n\n<p>If you\u2019re looking for a peer-to-peer fundraiser with potential for a high ROI, try a <a href=\"https:\/\/www.causevox.com\/blog\/spring-fundraisers-5-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">walkathon, race, or challenge<\/a>. These activity-related events can bring your nonprofit in front of a new audience and potential new donors. Not only can you raise money through <a href=\"https:\/\/www.causevox.com\/blog\/product-update-customized-event-registrations-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">event registration<\/a>, but you can also supplement with sponsorships, branded merchandise, and corporate matches.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-1024x477.png\" alt=\"peer-to-peer-activity-fundraiser\" class=\"wp-image-55126\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-1024x477.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-300x140.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-768x358.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-1536x716.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-2048x955.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/janeathon-campaign-page-710x331.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"299\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-1024x299.png\" alt=\"activity-fundraiser\" class=\"wp-image-55127\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-1024x299.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-300x88.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-768x224.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-1536x449.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-2048x598.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/peer-to-peer-fundraising-individuals-710x207.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Jan-A-Thon challenge peer-to-peer fundraiser<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Giving Days &amp; Projects<\/h3>\n\n\n\n<p>You can also consider implementing a campaign during a day (like <a href=\"https:\/\/www.causevox.com\/blog\/10-tips-giving-tuesday\/\" target=\"_blank\" rel=\"noreferrer noopener\">GivingTuesday<\/a>) or for a specific project. Giving days and project-based campaigns typically run for a fixed period of time and work towards a specific fundraising goal.&nbsp;<\/p>\n\n\n\n<p>Project based fundraising campaigns include (but aren\u2019t limited to):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Annual campaigns<\/li>\n\n\n\n<li>GivingTuesday &amp; other giving day campaigns<\/li>\n\n\n\n<li>Capital campaigns<\/li>\n\n\n\n<li>Matching gift campaigns<\/li>\n\n\n\n<li>Campaigns raising funds for a specific program<\/li>\n\n\n\n<li>Food\/supply drive campaigns<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-1024x521.png\" alt=\"giving-tueday-peer-to-peer\" class=\"wp-image-55128\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-1024x521.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-300x153.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-768x391.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-1536x782.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-2048x1042.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/givingtuesday-710x361.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>An example of a GivingTuesday campaign page<\/em><\/p>\n\n\n\n<p>While most project-based campaigns run from 30-60 days, it\u2019s not uncommon for capital campaigns or program campaigns to run for a longer duration of time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. DIY &amp; Third-Party Campaigns<\/h3>\n\n\n\n<p>This type of peer-to-peer fundraising lets your fundraisers take the reigns by creating and running their own campaign.<\/p>\n\n\n\n<p>DIY campaigns come in different shapes and sizes but some common types of DIY campaigns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Birthday campaigns<\/li>\n\n\n\n<li>Personal challenge campaigns<\/li>\n\n\n\n<li>Volunteer trip fundraising campaigns<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-1024x492.png\" alt=\"diy-fundraiser\" class=\"wp-image-55129\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-1024x492.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-300x144.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-768x369.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-1536x739.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-2048x985.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/diy-p2p-710x341.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>A DIY volunteer trip campaign<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">With DIY campaigns, you can expect them to be long-term, focusing on knocking out milestones or supporting someone in need.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">Need more ideas to help you get started? Check out our list of <a href=\"https:\/\/www.causevox.com\/fundraising-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">200 fundraising ideas for nonprofits<\/a> to help inspire your next peer-to-peer fundraiser campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peer-to-Peer Fundraising Tips<\/h2>\n\n\n\n<p>To get you on the right track, we\u2019ve sourced several best practices and tips that you can implement in your next peer-to-peer fundraising campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Offer Incentives<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-tips-from-invest-in-kids-a-causevox-nonprofit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prizes and incentives<\/a> are a great way to motivate your supporters into action. There\u2019s two types of incentives you can offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tangible \u2013 physical items such as branded merchandise and raffle items<\/li>\n\n\n\n<li>Intangible \u2013 emotional incentives such as heartfelt verbal or written donor acknowledgements<\/li>\n<\/ul>\n\n\n\n<p>Incentives are not only a way to inspire giving but they\u2019re also great for recognizing high-capacity donors and building lasting relationships. When choosing what types of incentives to offer, it\u2019s worthwhile to know your audience and what motivates them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Optimize Your Donation Page<\/h3>\n\n\n\n<p>Having a high-functioning donation page is key to attracting and retaining donors, raising more funds, and garnering engagement. If your donation page doesn\u2019t deliver or if it\u2019s clunky or confusing, chances are, you\u2019re going to lose out on donations.&nbsp;<\/p>\n\n\n\n<p>So what makes <a href=\"https:\/\/www.causevox.com\/blog\/5-best-nonprofit-donation-pages-and-how-to-improve-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">a great donation page<\/a> anyway?&nbsp;<\/p>\n\n\n\n<p>In short, the goal is to make your donation process a seamless experience for your donors. Right off the bat, here\u2019s a few easy tweaks to elevate your donation page that you can try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand your page with your org\u2019s logo, fonts, and color scheme<\/li>\n\n\n\n<li>Make your donation page mobile-friendly<\/li>\n\n\n\n<li>Limit the number of fields donors have to complete<\/li>\n\n\n\n<li>Add a recurring gift or pledge option<\/li>\n\n\n\n<li>Include suggested donation amounts<\/li>\n\n\n\n<li>Include an option to allow donors to cover any transaction fees<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-1024x507.png\" alt=\"optimized-donation-page\" class=\"wp-image-55130\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-1024x507.png 1024w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-300x149.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-768x380.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-1536x760.png 1536w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-2048x1014.png 2048w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/01\/endure-to-cure-giving-levels-710x352.png 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And that\u2019s just barely scratching the tip of the iceberg \u2013 <a href=\"https:\/\/www.causevox.com\/blog\/complete-guide-donation-page\/\">you can do so much more with your donation page to make it irresistible to donors<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Keep It Simple<\/h3>\n\n\n\n<p>We can\u2019t stress this enough. <strong>Simplicity is underrated.<\/strong><\/p>\n\n\n\n<p>It\u2019s easier said than done but try not to overthink or overcomplicate things. <a href=\"https:\/\/www.causevox.com\/blog\/client-experience-invest-in-kids-development-behind-the-scenes\/\" target=\"_blank\" rel=\"noreferrer noopener\">You don\u2019t need to add all the bells and whistles to your campaign if that\u2019s not something your audience is asking for<\/a>.&nbsp;<\/p>\n\n\n\n<p>Instead, find what works for your org and work to refine that. You don\u2019t want to do too much too fast. Finding what works (and what doesn\u2019t) is an iterative process so start off with the basics and scale up over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CauseVox Helps You Raise More With Peer-to-Peer Fundraising<\/h2>\n\n\n\n<p>CauseVox is here to help you streamline and tidy up your online fundraising, making it more effective and less of a headache. No clunky software, endless contracts, or needless complexity.&nbsp;<\/p>\n\n\n\n<p>With CauseVox, peer-to-peer fundraising is less complex for you and your fundraisers alike. Ready to see how simple it can be? <a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising\/\">Get started with CauseVox today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is peer-to-peer fundraising, and how can you leverage it to boost your nonprofit fundraising? After seeing thousands of fundraising campaigns, we see that peer-to-peer fundraising typically raises twice as much as compared to other digital fundraising campaigns. Here\u2019s everything you need to know about peer-to-peer fundraising for your nonprofit: What Is Peer-to-Peer Fundraising? Peer-to-peer [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":49189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/photo-1455734729978-db1ae4f687fc-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/photo-1455734729978-db1ae4f687fc-600x600.jpg","author_info":{"display_name":"Madison Barefield","author_link":"https:\/\/www.causevox.com\/author\/madison\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/49189"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}