{"id":1548,"date":"2012-07-10T00:00:00","date_gmt":"2012-07-10T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=1548"},"modified":"2024-05-08T17:43:31","modified_gmt":"2024-05-08T17:43:31","slug":"why-your-branding-matters-in-online-fundraising","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/why-your-branding-matters-in-online-fundraising\/","title":{"rendered":"Why your branding matters in online fundraising"},"content":{"rendered":"<p>The\u00a0<em>Online Giving Study<\/em>\u00a0found that the branding and personality of your fundraising page makes a double-digit difference in the amount of donations you get.<\/p>\n<p>Donors not only give 15% more to <a href=\"https:\/\/www.causevox.com\/donation-page\/\">branded fundraising pages<\/a>, but they give 38% more over time!<\/p>\n<p><strong>What\u2019s a branded fundraising page?<br \/>\n<\/strong>A charity-branded donation page is integrated with the charity\u2019s website. To the donor, it is not evident that one has left the website to make a gift. Here\u2019s an example of one.<\/p>\n<p>An unbranded fundraising page does not visually match the charity\u2019s website and goes to a 3rd party branded, multi-step donation process with the charity\u2019s name and address as the only personalization.<\/p>\n<p><strong>How does it make a difference?<br \/>\n<\/strong>The online donor experience has a significant impact on donor loyalty, retention, and gift levels. The more intimate and emotionally coherent the giving experience online, the stronger the relationship between donor and nonprofit appears to be.<\/p>\n<p>Donors who gave through charity-branded pages started at a higher level ($187) and increased more (to $279) than those who gave through generic pages ($163, rising only to $202). That\u2019s 38% more through charity-branded pages!<\/p>\n<p>The difference in donor experience has a significant impact on giving levels.<\/p>\n<p><strong>What should you think about?<br \/>\n<\/strong>These findings suggest a few to considerations.<\/p>\n<ul>\n<li>Fundraising pages should be fully branded or have the same look and feel as your website.<\/li>\n<li>Fundraising pages should be on the same URL as your website so donors don\u2019t get confused.<\/li>\n<li>Stronger donor relationships can be created visually through their donation experience.<\/li>\n<li>Donors should be given the least number of steps to donate as possible.<\/li>\n<\/ul>\n<p><strong>How CauseVox can help?<br \/>\n<\/strong>CauseVox helps you gain the confidence that you\u2019re getting the highest donation from each donor. Our self-service site editor gives you an easy and affordable way to have a fundraising page that looks like your website or brand.<\/p>\n<p>There\u2019s no need to depend on an expensive web developer to get started. Your brand, not ours, always comes first.<\/p>\n<p><em>Learn more about CauseVox by visiting us at <a href=\"https:\/\/www.causevox.com\" target=\"_blank\" rel=\"noopener\">www.causevox.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Online Giving Study\u00a0found that the branding and personality of your fundraising page makes a double-digit difference in the amount of donations you get. Donors not only give 15% more to branded fundraising pages, but they give 38% more over time! What\u2019s a branded fundraising page? A charity-branded donation page is integrated with the charity\u2019s website. [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","hentry","category-article"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Team CauseVox","author_link":"https:\/\/www.causevox.com\/author\/teamcausevox\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}