{"id":1275,"date":"2012-01-24T00:00:00","date_gmt":"2012-01-24T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=1275"},"modified":"2024-05-08T17:42:44","modified_gmt":"2024-05-08T17:42:44","slug":"the-correlation-between-video-and-fundraising-success","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/the-correlation-between-video-and-fundraising-success\/","title":{"rendered":"Correlation between video and fundraising success"},"content":{"rendered":"<p>Telling your story matters much more than you think. It especially does when you&#8217;re running a <a href=\"https:\/\/www.causevox.com\/digital-fundraising\/\">digital fundraising campaign<\/a>.<\/p>\n<p>From a population set of campaigns (outliers removed), we picked the top 15 highest grossing campaigns that CauseVox has powered.<\/p>\n<p>In total, this sample set raised $1,203,072 in donations with an average raise of $80,205.<\/p>\n<p>After examining what type of media was embedded on their fundraising sites, we found that over 90% of these campaigns used video. The campaign that raised the least did not use a video; they used a static photo instead. There is a strong positive correlation between using videos and raising more funds.<\/p>\n<p>As related to the type of video, the top three highest grossing campaigns had impact stories. None focused on detailing the nonprofit&#8217;s programs, but rather focused on the impact of their work.<\/p>\n<p>Impact stories\u00a0share the unique story of one individual whose life has been touched by the nonprofit&#8217;s\u00a0work. In these videos there is often a clear before and after that builds tension, hooks viewers and\u00a0demonstrates\u00a0what\u2019s at stake.<\/p>\n<p>For online fundraising campaigns, the average length of a campaign video is 121 seconds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telling your story matters much more than you think. It especially does when you&#8217;re running a digital fundraising campaign. From a population set of campaigns (outliers removed), we picked the top 15 highest grossing campaigns that CauseVox has powered. In total, this sample set raised $1,203,072 in donations with an average raise of $80,205. After [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1275","post","type-post","status-publish","format-standard","hentry","category-article"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Rob Wu","author_link":"https:\/\/www.causevox.com\/author\/rob\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=1275"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1275\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=1275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=1275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=1275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}