{"id":1219,"date":"2011-12-20T00:00:00","date_gmt":"2011-12-20T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=1219"},"modified":"2024-05-08T17:42:42","modified_gmt":"2024-05-08T17:42:42","slug":"how-one-girl-raised-42000-to-educate-girls-in-africa","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/how-one-girl-raised-42000-to-educate-girls-in-africa\/","title":{"rendered":"How One Girl raised $42,000 to educate girls in Africa"},"content":{"rendered":"

\"One<\/p>\n

\u201cCauseVox is the sexiest fundraising platform I’ve ever used. So simple, so easy to understand.\u201d<\/strong> – Chantelle Baxter<\/p>\n

This case study discusses how One Girl\u2019s \u201cDo It in a Dress\u201d campaign raised over $42,000 through their CauseVox fundraising site. In addition, their campaign strategy<\/a>, techniques, results, and lessons learned from their campaign are discussed in detail.<\/p>\n

About One Girl<\/strong>
\nOne Girl is an Australia-based nonprofit that provides education opportunities for girls in rural Africa. It was founded in 2009 by David Dixon and Chantelle Baxter. One Girl keeps one important fact in mind as motivation for the work they do: 60 million girls around the globe are \u00a0not in school. Thousands of girls in Sierra Leone alone lack access to basic education, with only 1 in 6 making it as far as high school, a luxury many people in western countries tend to overlook.<\/p>\n

Education is the pathway out of poverty. With this in mind, One Girl believes that, \u201cWhen you educate a girl, she’ll change the world,\u201d and that educating girls has a \u201cmultiplier effect,\u201d which means that educating one girl can lead to educating an entire community.<\/p>\n

\"One<\/p>\n

Do It In A Dress Campaign<\/strong>
\nThe Do It In A Dress campaign<\/a> was a week long campaign organized by One Girl. Hundreds of people around the world, both young and old, took part in fundraising activities and helped raise awareness for women\u2019s education while donning a school dress. The ultimate goal for the campaign was to raise $40,000 in order to send over 100 girls to school in Sierra Leone in Africa and to provide start up funding for a social enterprise called LaunchPad.<\/p>\n

Initially, the campaign had a slow start because finding the right campaign manager was difficult. Dave and Chantelle, realized that if they wanted to run a successful campaign, they were going to have to do it themselves. Despite the initial setbacks, One Girl pulled together a team of four people to manage the campaign.<\/p>\n

This team was aided by 76 supporters that created fundraising pages within the campaign site. These supporters not only helped fundraise, but also helped raise awareness through their own social networks.<\/p>\n

In total, One Girl was able to collect 737 donations and over $40,000 USD in donations, with some donors donating multiple times. More metrics in the \u201cKey Metrics\u201d section below.<\/p>\n

\"One<\/p>\n

Campaign Techniques<\/strong>
\nDuring the campaign, One Girl used several techniques to reach their goal.<\/p>\n

One Girl\u2019s goal for the campaign was to make fundraising fun. For the last two years, One Girl organized a team to run in the Melbourne Marathon, despite facing initial issues of recruiting members for a team. This year, One Girl wanted people to be able to have a lot of fun, and raise awareness for the cause. They weren\u2019t attached to the monetary outcome, but were more focused on engaging people in the work One Girl does for girls around the world.<\/p>\n