{"id":11292,"date":"2019-01-17T00:00:00","date_gmt":"2019-01-17T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=11292"},"modified":"2024-05-08T21:48:26","modified_gmt":"2024-05-08T21:48:26","slug":"hope-worldwide-raises-21k-on-giving-tuesday-2017","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/hope-worldwide-raises-21k-on-giving-tuesday-2017\/","title":{"rendered":"HOPE Worldwide Uses CauseVox To Raise $21,000 in 24 Hours"},"content":{"rendered":"

HOPE worldwide<\/a>, an international faith-based organization that mobilizes volunteers to deliver disaster relief and community empowerment programs for families in need in 60 countries, is one of the thousands of nonprofits that use CauseVox\u2019s online crowdfunding<\/a> and peer-to-peer fundraising<\/a> tools to power their own #GivingTuesday<\/a> and year-end campaigns.<\/p>\n

Since 2014, HOPE worldwide has used CauseVox’s fundraising platform<\/a> to exponentially grow their online fundraising efforts and stand out from the noise. So, we recently spoke with Russ Hargrove, Vice President and Chief Development Officer at HOPE worldwide, to unpack their success and how CauseVox has helped them streamline and grow their online fundraising.<\/p>\n

Here\u2019s what we learned.<\/p>\n

HOPE worldwide: Challenges & Solutions<\/h2>\n

Volunteers, often high school and college-aged students, are the people who fuel HOPE worldwide\u2019s mission and boost fundraising efforts. After serving on the field for as little as seven days, many of these volunteers come back home with a great appreciation for the work they\u2019ve done, and the needs that remain out there. According to Russ, \u201cour challenge is to raise funds from our dynamic volunteer population in a way that is strategically organized.\u201d<\/p>\n

In 2014, Russ and his team found a solution to help them mobilize hundreds of volunteers from around the world: online fundraising<\/a> on CauseVox.<\/p>\n

What did they look for in an online fundraising platform? Russ notes the factors that led HOPE worldwide to the platform include:<\/p>\n

Reliable<\/strong>: The platform needed to operate effectively without fail \u201cWe appreciate that CauseVox works…It\u2019s reliable, doing everything a crowdfunding platform should,\u201d said Russ.<\/p>\n

Individual and Personalized:<\/strong> Russ wanted to ensure that each personal fundraiser had the opportunity and the flexibility to personalize their fundraising page and their outreach.<\/p>\n

Responsive Customer Service: <\/strong>If a problem arose, Russ needed to know that his online fundraising platform was there to assist.<\/p>\n

Cost Efficiency: <\/strong>HOPE Worldwide wanted to balance features with cost, and sought a platform that allowed them to take home the most amount of money without losing key features.<\/p>\n

Engaging<\/strong>: The same high school and college students that power HOPE worldwide\u2019s impact are also helping drive the organization\u2019s fundraising strategies. Russ wanted a platform that was engaging for these young donors and fundraisers. \u201cWe recognize that we\u2019re building for the future. They\u2019re not the highest net worth, but they\u2019re involved, and that involvement filters up,\u201d he said.<\/p>\n

#GivingTuesday: Past & Present<\/h2>\n

\u201cWe see #GivingTuesday as the launch of our giving season,\u201d Russ explained. He told us that all the messaging and \u201cbuzz\u201d about #GivingTuesday tends to stick with donors. So, even if they can\u2019t give on that day, they do later on.<\/p>\n

And they\u2019re definitely doing something right because their fundraising totals have increased significantly over a three-year span. \u201cIn 2015, we raised $8,000. In 2016, we raised $12,500, and in 2017, we raised $21,000!\u201d said Russ.<\/p>\n

The essential funds raised on #GivingTuesday go directly into the HOPE Youth Corps scholarships– allowing low-income students to attend the two-week service leadership programs located in 18 places.<\/p>\n

#GivingTuesday Campaign Snapshot<\/h2>\n

\"HOPE<\/p>\n

Fundraising Staff Size<\/strong>: 5<\/p>\n

Length of Campaign<\/strong>: 1 Day<\/p>\n

Total Funds Raised:<\/strong> $21,000<\/p>\n

# of Personal Fundraisers<\/strong>: 16<\/p>\n

To elevate their #GivingTuesday results, HOPE worldwide follows these fundraising best practices:<\/p>\n

Build-Up: <\/strong>Preparing donors is a key factor in HOPE worldwide\u2019s fundraising successes. They use the days and weeks before #GivingTuesday to thank donors and other supporters for their past gifts and participation in volunteer activities. In these communications, they also mention future #GivingTuesday and year-end efforts. Keep in mind; they don\u2019t make an officially \u201cask\u201d before #GivingTueday. They focus instead on stewardship. \u201cThe week before Thanksgiving is all about storytelling and thank yous. We shower [our supporters] with good stewardship\u2026\u201d<\/p>\n

Gift Match: <\/strong>Gift matches are an effective way to leverage a donor\u2019s dollars, and they often encourage donors who are on the fence about giving to \u201cgive it a go.\u201d HOPE worldwide relied on a gift match during their #GivingTuesday campaign to maximize their fundraising efforts, and it worked in reaching an unprecedented one-day campaign goal.<\/p>\n

Multi-Channel Approach: <\/strong>Online donations were the bread-and-butter of their #GivingTueday campaign, but since HOPE worldwide has a diverse donor population, they made sure not to alienate donors who prefer to give in other ways. In addition to their CauseVox-powered site, they used direct mail and personal meetings to capture every possible donation.<\/p>\n

Finishing The Year Strong<\/h2>\n

HOPE worldwide followed their stellar #GivingTuesday showing with an equally strong year-end outreach campaign in 2017. By the end of December, they raised $331,000!<\/p>\n

During the busy 6-week period from Thanksgiving to New Years Eve, Russ and his team continued to follow online fundraising best practices<\/a> while also unifying their online and offline fundraising themes across all platforms.<\/p>\n

\u201cIn 2017, we combined the tried and true strategy of obtaining a matching gift donor for gifts through December 31, with the social network building strategy of benefitting our youth service scholarship programs. We were able to capitalize on the energy that a matching gift brings while at the same time engaging the youth make the campaign fresh and grow our network reach,\u201d said Russ.<\/p>\n

Building On Their Successes<\/h2>\n

Now that they have three years of online fundraising under their belts, HOPE worldwide is busy fine-tuning their formula for 2018\u2019s campaigns. \u201cIn this infinite space, we could be giving time and energy to hundreds of fundraising initiatives at any given moment. Knowing where our high-yield opportunity and keeping focus [on them] can be challenging,\u201d Russ notes.<\/p>\n

Once again, Russ plans to use a matching gift and multi-channel approach to drive year-end fundraising efforts. However, he\u2019s also considering adding another component: recurring giving.<\/a><\/p>\n

\u201cA major feature of [2018\u2019s] messaging will be focused on recurring monthly giving. We hope to turn many of our seasonal givers into regular members of our COMMUNITY OF HOPE monthly giving program,\u201d he explained.<\/p>\n

HOPE worldwide is an excellent example of an organization that continues to build on their triumphs; ultimately bringing more and more engaged supporters to the table.<\/p>\n

Congratulations to HOPE worldwide. We can\u2019t wait to see what you accomplish this year-end!<\/p>\n

If you are interested in using online fundraising to elevate your #GivingTuesday or year-end campaigns, schedule a demo <\/a>with CauseVox.<\/p>\n

CauseVox is a community-driven fundraising platform designed to help nonprofits grow giving and build a community of supporters activated for their cause.<\/p>\n

CauseVox makes it easy for you to manage relationships with your supporters and create personalized fundraising sites, peer-to-peer campaigns, and donation pages, all in one place, while also providing a remarkable giving experience your supporters will love.<\/p>\n

With CauseVox you get more than a tool. We combine powerful fundraising tools with best practices and an experienced team to guide you to success.<\/p>\n","protected":false},"excerpt":{"rendered":"

HOPE worldwide, an international faith-based organization that mobilizes volunteers to deliver disaster relief and community empowerment programs for families in need in 60 countries, is one of the thousands of nonprofits that use CauseVox\u2019s online crowdfunding and peer-to-peer fundraising tools to power their own #GivingTuesday and year-end campaigns.<\/p>\n","protected":false},"author":5,"featured_media":51124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-11292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/hope-worldwide-raise-21000-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/hope-worldwide-raise-21000-600x492.jpg","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/11292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=11292"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/11292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/51124"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=11292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=11292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=11292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}