{"id":10924,"date":"2025-08-29T14:16:06","date_gmt":"2025-08-29T14:16:06","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10924"},"modified":"2025-08-29T16:40:03","modified_gmt":"2025-08-29T16:40:03","slug":"recruit-peer-to-peer-fundraisers-giving-day","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/recruit-peer-to-peer-fundraisers-giving-day\/","title":{"rendered":"6 Ways To Recruit Peer-to-Peer Fundraisers"},"content":{"rendered":"\n

You\u2019ve decided to run a peer-to-peer fundraising campaign<\/a> because you know it\u2019s a great way to increase your prospective donor base, engage your supporters, and share your campaign beyond your current network.<\/p>\n\n\n\n

After finalizing the details, including your campaign theme, goal, and timeframe, you\u2019ve created the main website and you\u2019re ready to roll! But there\u2019s an essential step you have to allow time for here\u2014you have to recruit peer-to-peer fundraisers before you kick off the campaign.<\/p>\n\n\n\n

After seeing thousands of peer-to-peer fundraising campaigns hosted on our platform, we at CauseVox know it\u2019s best to start recruiting fundraisers early in the process. In fact, finding people to fundraise on behalf of your organization should be at the very top of your to-do list.<\/p>\n\n\n\n

Think of your peer-to-peer fundraisers as the fuel for your vehicle. You simply can\u2019t get where you need to be without them!<\/p>\n\n\n\n

Here are 6 ways to recruit peer-to-peer fundraisers for your upcoming campaign.<\/p>\n\n\n\n

1. Leverage Your Inner Circle First<\/h2>\n\n\n\n

When it comes to launching a peer-to-peer fundraising campaign<\/a>, your best first recruits are the people closest to your mission such as your board, staff, volunteers, and of course, anyone who has participated in any peer-to-peer fundraisers you\u2019ve hosted in the past. These individuals already believe in your cause, understand your goals, and have a natural influence within your community. When they commit early, they set the tone for others and provide powerful social proof that encourages wider participation.<\/p>\n\n\n\n

Start with your most loyal supporters. Invite them to be the first to set up their fundraising pages, share their stories, and start raising money on your behalf. Their early involvement creates momentum that makes it easier to recruit additional fundraisers.<\/p>\n\n\n\n

\"recruit-peer-to-peer-fundraisers\"<\/figure>\n\n\n\n

Empower<\/em><\/a> used a peer-to-peer fundraising campaign to raise nearly $200k. Jeff was a peer-to-peer fundraiser who exceeded his initial personal goal and brought $3,400 into the campaign.<\/em><\/p>\n\n\n\n

If you have a board meeting scheduled before your campaign launch, use that time to introduce the opportunity. Bring along campaign details and sample materials to make it easy for members to get involved. If timing doesn\u2019t line up, carve out time to connect with board members individually by phone. The key is to personally invite them to lead the charge\u2014it will make a measurable difference.<\/p>\n\n\n\n

\"board-peer-to-peer-fundraisers\"<\/figure>\n\n\n\n

Volo Kids put on a peer-to-peer fundraiser with their board members<\/em><\/p>\n\n\n\n

2. Tap Into Your Donor Base<\/h2>\n\n\n\n

Your donors already believe in your mission; that\u2019s why they give. That makes them a natural next group to invite into your peer-to-peer campaign<\/a>. Becoming a fundraiser allows them to take their support to the next level, not just by giving themselves, but by rallying others to join in.<\/p>\n\n\n\n

When reaching out, use your CRM to help you start with donors who have given multiple times<\/a> or at higher amounts<\/a>. These supporters have already demonstrated a strong commitment, and peer-to-peer fundraising is a great way for them to multiply their impact without necessarily increasing their own giving.<\/p>\n\n\n\n

\"peer-to-peer-fundraiser\"<\/figure>\n\n\n\n

Inviting your donor base into your peer-to-peer fundraising campaign helps you expand your reach, like Amigos who received over 600 individual donations! <\/em><\/p>\n\n\n\n

But don\u2019t overlook donors who give smaller or more occasional gifts, sometimes they\u2019re the most enthusiastic ambassadors! The key is to personalize your ask based on their giving history, and to keep your invitation warm and relational. For example, \u201cWe\u2019re so grateful for the support you\u2019ve given. Would you consider sharing your passion for our mission with friends and family by creating a fundraising page?\u201d<\/p>\n\n\n\n

3. Use Story-Driven Social Media and Email Campaigns<\/h2>\n\n\n\n

Your social media channels<\/a> and email list<\/a> are some of the most powerful tools you have for recruiting peer-to-peer fundraisers. They connect you not only with your most loyal supporters, like donors, volunteers, and advocates, but also with acquaintances and new followers who may be just starting to learn about your cause.<\/p>\n\n\n\n

Because social media and email reach people at every stage of connection, they\u2019re the perfect outlets to spread the word about your campaign. Start sharing a few weeks before launch to build anticipation, and then keep the momentum going with regular posts and updates <\/a>throughout your campaign. Remember: it\u2019s never too late for someone to jump in as a fundraiser!<\/p>\n\n\n\n

What works really well is sharing short, emotive stories that show the real impact of peer-to-peer fundraising. Video is especially powerful here. Highlight how past fundraisers have made a difference, and let their voices shine. End every post or email with a clear call-to-action and an easy link to sign up.<\/p>\n\n\n\n

Email is also essential because some of your supporters may not be on your donor or board lists, or active on social media. Send a dedicated email to your contacts announcing the upcoming campaign and invite individual fundraisers to participate. Include a direct link to create a fundraising page, or provide the contact info of a staff member who can guide them through the process. We highly recommend creating a toolkit<\/a> for your peer-to-peer fundraisers so they have everything they need for a successful campaign.<\/p>\n\n\n\n

\"toolkit-peer-to-peer-fundraiser\"<\/figure>\n\n\n\n

Orangewood Foundation created an easy to use toolkit for their peer-to-peer fundraisers. <\/em><\/p>\n\n\n\n

Download Our Free Customizable Peer-to-Peer Fundraising Toolkit Template<\/a>:<\/h3>\n\n\n\n
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