{"id":10919,"date":"2020-12-01T00:00:00","date_gmt":"2020-12-01T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10919"},"modified":"2024-05-08T21:42:52","modified_gmt":"2024-05-08T21:42:52","slug":"retain-your-giving-day-donors","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/retain-your-giving-day-donors\/","title":{"rendered":"4 Easy Ways To Retain Your Giving Day Donors"},"content":{"rendered":"\n

For day-long fundraising campaigns like #GivingTuesday, some donor attrition feels almost inevitable. But just because you\u2019re bringing in donations from new donors doesn\u2019t mean their engagement with your cause has to be a one-and-done thing.<\/p>\n\n\n\n

If they gave once, it\u2019s because they care about the impact you\u2019re making!<\/p>\n\n\n\n

Instead of thinking about their gift as a matter of luck, switch your mindset and consider how you can retain that new donor for campaigns and years to come. Here are four easy, effective ways you can retain your giving day donors immediately.<\/p>\n\n\n\n

1. Monthly Giving<\/h2>\n\n\n\n

Arguably, the easiest way to retain your giving day donors is to entice them to give multiple gifts over the course of the year through your monthly giving program.<\/p>\n\n\n\n

Why is this easy? It all comes down to where and how you place the monthly giving \u201cask.\u201d Most nonprofits use their donation form strategically to include a monthly giving option. For example, Fiver Children’s Foundation<\/a> has a permanent monthly giving option on their donation form. As soon as a donor types in a donation amount or selects from a preset donation tier, a box with the suggestion automatically appears.<\/p>\n\n\n\n

\"retain-giving-day-donors-recurring-donations\"<\/figure>\n\n\n\n

You can also promote a specific monthly giving program after a giving day. For inspiration, check out The Collective<\/a>, the recurring giving program of The Adventure Project.<\/p>\n\n\n\n

\"donor-retention-after-givingtuesday-monthly-giving\"<\/figure>\n\n\n\n

Interested in adding a monthly giving option or expanding your recurring giving program? Read this: How To Run Successful Recurring Gift Campaign<\/a><\/p>\n\n\n\n

2. Email<\/h2>\n\n\n\n

A donation receipt and automatically generated \u201cthank you\u201d note goes a long way in showing your giving day donors that you 1. acknowledge their gift, and 2. appreciate it. However, it\u2019s high time we move past the email transaction and use this communication tool to foster our personal relationships with donors.<\/p>\n\n\n\n

Yes, you should continue to send that automatic email. But after that, add a personal touch. Use email to communicate what\u2019s happening at your nonprofit and inspire them with compelling, emotional stories about your work. Activate your donor by asking him or her to subscribe to your eNewsletter. Direct them to your blog. Send them a message and ask them to provide feedback from the campaign.<\/p>\n\n\n\n

Show them that you care, that you recognize their passion, and that they play an integral role in your success.<\/p>\n\n\n\n

Perfect your initial emails to new donors with the help of this post: How To Boost Donor Retention With Your Welcome Email Series<\/a>.<\/p>\n\n\n\n

3. Donation Tiers<\/h2>\n\n\n\n

Some nonprofits avoid donation tiers because they don\u2019t want to put a suggested gift amount out there in the hopes that donors will ultimately give more. That\u2019s understandable. But using donation tiers to connect donors to your mission<\/a> is a surefire way to help with retention efforts.<\/p>\n\n\n\n

Take Fiver Children’s Foundation, for example. They\u2019re online fundraising pros (they run phenomenal #GivingTuesday campaigns<\/a>, and fundraise year-round), and they\u2019ve mastered the art of the donation tier.<\/p>\n\n\n\n

\"fiver-donation-tiers-retain-giving-day-donors\"<\/figure>\n\n\n\n

By equating a gift amount with the intended impact, Fiver Children’s Foundation promotes transparency and their organizational efficiency, which are both needed to build trust and assist retention efforts.<\/p>\n\n\n\n

If you\u2019re eager to master the art of a donation tier that drives donations, read this: How To Create Donation Tiers That Drive Donations.<\/a><\/p>\n\n\n\n

4. Reporting<\/h2>\n\n\n\n

Although some of your giving day donors may not expect a report back on the impact their gift made post-campaign, it\u2019s a vital service that they undoubtedly deserve. How you choose to report back is entirely up to how your organization communicates with donors. Common reporting methods include:<\/p>\n\n\n\n