{"id":10755,"date":"2018-08-09T00:00:00","date_gmt":"2018-08-09T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10755"},"modified":"2024-05-08T21:41:34","modified_gmt":"2024-05-08T21:41:34","slug":"nonprofit-corporate-partnerships","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/nonprofit-corporate-partnerships\/","title":{"rendered":"Nonprofit Corporate Partnerships: 4 Powerful Fundraising Opportunities"},"content":{"rendered":"

Look at the average fundraising professional\u2019s budget, and you\u2019ll see allocations for four major pools of money: individuals, foundations, governments, and corporations. These four areas count for the majority of donations<\/a> for most organizations.<\/p>\n

Far too often, skipping over the last area is easy. Corporate donors<\/a> can seem mysterious, and developing strong nonprofit corporate partnerships isn\u2019t as straightforward as writing a grant proposal. However, the potential of for-profit partnerships is high: it\u2019s estimated that several billion dollars of dedicated charitable money goes unclaimed from corporations annually–and that\u2019s just from matching gifts.<\/p>\n

Think about it: Most businesses have more money than most individuals. They have a built-in community and established communication channels to spread the word about your organization. Many businesses include giving back in their corporate culture. It makes sense for nonprofits to partner with corporations, for the benefit of all.<\/p>\n

But what kind of partnership? Take a look at these four powerful possibilities to work together with businesses in your community.<\/p>\n

\"Corporate<\/p>\n

1. Corporate Sponsorships<\/h2>\n

Corporate sponsorship<\/a> is often the first, and sometimes the only, for-profit partnership most nonprofits consider. Nonprofit corporate partners donate money, materials, or products to support a nonprofit, often in exchange for recognition.<\/p>\n

Recruiting sponsors and building relationships with them takes planning and strategy. Start by considering what opportunities for sponsorship you can offer. Events are a traditional place to start but don\u2019t overlook projects and programs.<\/p>\n

Next, take some time to develop a sponsorship package. This should include information about different levels of sponsorship, what they entail, and what benefits the corporate partner will receive. It\u2019s important that the benefits to the corporation do not exceed the benefits the organization gets from the sponsorship.<\/p>\n

Many partners will start off small. Realize that your relationships with nonprofit corporate partners will grow and develop over time, and not everyone is going to jump in with thousands of dollars from the beginning. Smaller sponsorships are an opportunity to get to know each other, see if the partnership works and demonstrate you\u2019re trustworthy.<\/p>\n

As you start building a list of potential sponsors, consider what you\u2019re offering them. When an organization sponsors a nonprofit, they are often looking to increase their audience and build a reputation in the community. Therefore, it makes sense to recruit sponsors for programs or projects that align with their mission in some way. Do you share any audiences with the corporation? Do their products or services connect with your mission?<\/p>\n

Get started recruiting sponsors by:<\/p>\n