{"id":10721,"date":"2018-06-28T00:00:00","date_gmt":"2018-06-28T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10721"},"modified":"2024-05-08T21:40:46","modified_gmt":"2024-05-08T21:40:46","slug":"employee-engagement-fundraising","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/employee-engagement-fundraising\/","title":{"rendered":"Employee Engagement Fundraising: A Guide To Building Stronger Corporate Sponsorships"},"content":{"rendered":"

So, I hear you\u2019re partnering with a local business. That\u2019s awesome! Did you ask them for a sponsorship? Did they donate some supplies in-kind? Are their employees eager to participate in some weekday volunteer projects?<\/p>\n

All of this is great, because, as you know, all forms of engagement are helpful in enhancing these essential alliances.<\/p>\n

But there\u2019s another way to engage your for-profit partner\u2019s employees that doesn\u2019t involve manual labor or a peripheral affiliation coming from the company\u2019s top-level managers. When you discuss action steps with the powers that be at your for-profit partner, steer away from the normal \u201casks\u201d and instead, talk about the ways their employees can help power your community-driven fundraising efforts.<\/p>\n

Community-driven fundraising is all about using the power of your supporters–who are, in this case, the employees– to inspire others to get involved. It\u2019s not just a technique; it\u2019s a mindset your nonprofit is likely already organically shifting toward to raise money and friends.<\/p>\n

Your for-profit partners aren\u2019t just there to provide sponsorship; they\u2019re eager to engage their employees as well. Here\u2019s how you can engage employees using community-driven fundraising<\/a>.<\/p>\n

Community-Driven Fundraising, A Primer<\/h2>\n

Before we dive into the ways you can engage employees using community-driven fundraising, let\u2019s first talk about the basics of this fundraising mindset.<\/p>\n

Community-driven fundraising<\/a> focuses on converting your supporter base into loyal advocates for your cause. These supporters are anyone from your current donors to volunteers, board members, and the employees at the for-profit business you\u2019ve partnered with.<\/p>\n

\"community<\/p>\n

As you can see from the diagram, there are three main phases:<\/p>\n

    \n
  1. Inspire: <\/strong>You begin by providing your supporters (such as the for-profit employees) a base of inspiration. Emotion-inducing stories, powerful images, and videos give them the fuel to do something to bolster your cause.<\/li>\n
  2. Activate<\/strong>: Then, you provide a way for the supporter to help, such as donating in campaigns or participating in an event.<\/li>\n
  3. Rally<\/strong>: Finally, after your supporters have bought into your cause and trust in your process, they\u2019re likely ready to share your message with others through rallying efforts. As your supporter shifts from donor to advocate, they may choose to fundraise for you or connect with friends and family about your organization\u2019s work.<\/li>\n<\/ol>\n

    As you know, there\u2019s a lot of power in a recommendation– and that\u2019s what you\u2019re striving for. When supporters advocate for you, they\u2019re essentially validating your cause while promoting it to others. It\u2019s word-of-mouth marketing, and it\u2019s the best way to reach a broader audience!<\/p>\n

    Sure, community-driven fundraising is a process that you can use from campaign to campaign. However, it\u2019s really meant to be an overall approach to your everyday fundraising efforts that ultimately yields ongoing benefits such as these:<\/p>\n