We believe that storytelling is the force behind successful fundraising, and at CauseVox, we see the impact of that power every day. With an optimized fundraising video, you can share your story with a wide audience.<\/p>\n\n\n\n
Videos allow you to combine your dynamic story with emotion to create a connection with your audience that words and photos cannot build. At CauseVox, we believe that stories can transform the world. Organizations can convey impact in a way that engages and inspires donors by persistently telling stories.<\/p>\n\n\n\n
Through storytelling, nonprofit organizations can harness the power of emotion to make a connection with donors that inspires action, and videos allow you to bring this story to life in a way that words or even pictures can\u2019t mirror.<\/p>\n\n\n\n
Check out the best practices and example videos below to learn how you can leverage video storytelling to raise more for your nonprofit.<\/p>\n\n\n\n
(For more inspiration, check out our comprehensive post of over 200 fundraising ideas<\/a>.)<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n UNICEF<\/a> made this compelling video to explain the impact of their global program.<\/p>\n\n\n\nFundraising Video Best Practices<\/h2>\n\n\n\n
Best Practices For Using Video As a Fundraising Tool<\/strong><\/h3>\n\n\n\n
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When filming a fundraising video, don\u2019t get bogged down in the technical details. Camera equipment is expensive and can be difficult to learn how to use, so just use the technology you have on hand. Phone cameras are so advanced nowadays that you can film a professional grade fundraising video with your phone camera.<\/li>\n\n\n\n
Lighting is crucial for your videos so your audience can see the content properly. If possible, use a natural light source by filming outdoors or by a window. Good lighting will make your video look professional and in turn, inspire trust in your audience.<\/li>\n\n\n\n
This seems like a simple step, but it\u2019s surprising how many people think they can wing it when it comes to fundraising videos. A script can help prevent rambling, which will make your audience lose focus. Write a script before filming to keep you on track.<\/li>\n\n\n\n
Most video editing softwares will let you insert graphics into your fundraising video. Graphics will help illustrate your talking points and improve the clarity of your message for your viewer.<\/li>\n<\/ul>\n\n\n\nStructuring Your Fundraising Video Script<\/strong><\/h3>\n\n\n\n
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When writing a script for a fundraising video, it helps to put yourself in the donor\u2019s shoes. They support your organization because they want to make a difference for someone or something. Your video script should reflect that by highlighting the beneficiaries of your organization rather than the staff or board.<\/li>\n\n\n\n
By focusing your video script on the beneficiary, you then have the opportunity to illustrate the need or problem that your nonprofit addresses. This need should be clearly and prominently explained in your fundraising video.<\/li>\n\n\n\n
Donors are far more likely to give to an organization that they believe will use their donation wisely. In your fundraising video, you can inspire donor trust by explaining exactly how you will use the funds from donations.<\/li>\n\n\n\n
If you\u2019re volunteering or working at a nonprofit, chances are you have a passion for the mission of the organization. Tap into that passion to write a heartfelt speech, appealing to the emotions of your donors.<\/li>\n<\/ul>\n\n\n\nEditing Best Practices<\/strong><\/h3>\n\n\n\n
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Music can be a great way to increase engagement with your video. You can add music between speeches or have a tune playing in the background throughout the video. Just make sure you are using copyright free music.<\/li>\n\n\n\n
When you\u2019re editing, always keep your call to action front and center in your mind. Ask yourself how you can emphasize it with text, images, music, and video content. Your call to action should be clear to every viewer.<\/li>\n\n\n\n
The longer the video, the less likely your viewer will be to watch the whole thing, so make sure to cut out any unnecessary clips when you\u2019re editing. To keep engagement high, aim for two to five minutes for your fundraising video.<\/li>\n<\/ul>\n\n\n\nTypes Of Fundraising Videos<\/strong><\/h3>\n\n\n\n
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This type of fundraising video is designed to introduce viewers to your organization. The video should include a compelling story from one of your beneficiaries as well as your mission statement.<\/li>\n\n\n\n
If you want your community to make a donation, sign up for an event, or take another specific action, consider a call-to-action video. In this type of fundraising video, you should make the ask and provide any helpful information about the event or initiative.<\/li>\n\n\n\n
Thank you videos are a great tool following an event or fundraising drive. Use this type of video to reach out to your community with a heartfelt thank you from staff, the board, or one of your beneficiaries.<\/li>\n\n\n\n
In this type of video, you will interview and record a beneficiary sharing their story and how your organization helped them. You can afford to make it a bit longer than the guideline above (2-5 minutes) since you want to give them the freedom to explain the impact of your organization on their life.<\/li>\n<\/ul>\n\n\n\n15 Nonprofit Video Storytelling Examples<\/h2>\n\n\n\n
1. UNICEF \u201cfor every child\u201d video<\/h3>\n\n\n\n