{"id":10482,"date":"2019-05-21T00:00:00","date_gmt":"2019-05-21T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10482"},"modified":"2024-05-08T21:39:20","modified_gmt":"2024-05-08T21:39:20","slug":"fundraising-appeal","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/fundraising-appeal\/","title":{"rendered":"How To Write A Fundraising Appeal In 5 Steps"},"content":{"rendered":"

Whether your fundraising appeal is front and center on your fundraising website, goes out in the mail as a letter, or pops up in an inbox, it\u2019s an important tool to raise money for your cause. <\/span><\/p>\n

Good fundraising appeals can inspire action, connect people to a cause, tell your story, and bring in donations<\/a>. Great! Awesome! Let\u2019s get all those things!<\/span><\/p>\n

But first, you have to write it.<\/span><\/p>\n

Confronted with a blank page or screen, and the monumental task of \u201cwrite something that will make people want to give us their money,\u201d no wonder many fundraising folks aren\u2019t excited about writing appeals. Throw in some anxiety about being a \u201cgood writer,\u201d and the nervous suspicion that other professionals know something you don\u2019t know about what the \u201cyou: we ratio\u201d is supposed to be, and the whole thing gets stressful.<\/span><\/p>\n

I\u2019m going to let you in on a secret. <\/span><\/p>\n

You can write an excellent appeal.<\/span><\/p>\n

Yes, you can.<\/span><\/p>\n

I hear all the stuff you\u2019re muttering about high school English, and your crazy schedule, and how much you wish you could afford to outsource your appeals, and I\u2019m sticking with my declaration: You can do it, and it doesn\u2019t have to take all your time.<\/span><\/p>\n

A fundraising appeal is an important piece of persuasive writing, but it\u2019s not The Great American Novel. You can follow simple steps, over and over, to create appeals that get the job done. You don\u2019t have to be some kind of literary genius; writing appeals is supremely doable.<\/span><\/p>\n

Here are the steps to get you to your best appeal yet.<\/span><\/p>\n

1. Tell a Story<\/span><\/h2>\n


\n<\/span>Stories<\/span><\/a> are what make people care, and what makes them give. For your appeal story, you\u2019ll need:<\/span><\/p>\n