{"id":10449,"date":"2018-07-18T00:00:00","date_gmt":"2018-07-18T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10449"},"modified":"2024-05-08T21:38:35","modified_gmt":"2024-05-08T21:38:35","slug":"nonprofit-board-fundraising-ideas","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/nonprofit-board-fundraising-ideas\/","title":{"rendered":"Nonprofit Board Fundraising Ideas: Is Your Board Disengaged or Bored? Ramp Up Opportunities for Engagement"},"content":{"rendered":"<p>It goes without saying that an active <a href=\"https:\/\/www.causevox.com\/nonprofit-board-fundraising\/\">nonprofit board of directors<\/a> is essential for most organizations. But these committed people, who sincerely care about your cause (or else they wouldn\u2019t have signed on to help), don\u2019t just manage the strategic vision and executive leadership.<\/p>\n<p>There\u2019s more for them to do!<\/p>\n<h2>First, A Question: Nonprofit Board Fundraising?<\/h2>\n<p>Let\u2019s assume your nonprofit has a team of board members 14-18 people-deep (<a href=\"https:\/\/www.thenonprofittimes.com\/news-articles\/smaller-boards-flexible-engage-all-members\/\" target=\"_blank\" rel=\"noopener nofollow\">16 directors<\/a> is the average in the US) and that your organization has operated for a few years. You have a stable workforce, bring in consistent fundraising dollars, and are fulfilling the mission established at the start. In this ideal world, your nonprofit\u2019s board may very well be, for lack of a better term, bored. Attending quarterly meetings for updates is great, but it doesn\u2019t lead to a very engaging experience.<\/p>\n<p>Now, let\u2019s flip the coin. What if you work in a newly established nonprofit with a 10-person board? You\u2019re still working to secure grants and a few major gifts. You need strategic guidance, of course, but you also need help keeping the doors open. Board members meet monthly, serve on sub-committees, and are assisting with fundraising, marketing, hiring employees, and more.<\/p>\n<p><strong>Which of those two scenarios is more engaging for the board member?<\/strong> The latter, of course.<\/p>\n<p>It\u2019s because those board members are playing an active role in the organization. They\u2019re promoting change. They\u2019re a part of the fabric. They\u2019re engaged. The success of your organization is dependent on their effort&#8211; which is the energy you need.<\/p>\n<p>I love this quote from the <a href=\"https:\/\/www.councilofnonprofits.org\/tools-resources\/board-engagement\" target=\"_blank\" rel=\"noopener nofollow\">National Council of Nonprofits<\/a> because it hits the nail right on the head regarding board engagement: \u201c<em>When truly engaged, board members will become your nonprofit&#8217;s best ambassadors, advocates, strategists, and all around supporters.\u201d<\/em><\/p>\n<p>You want your board to become all these things, right? So it\u2019s up to you to help shape their experience. Through engagement opportunities, like the 6 outlined below, your board will become your biggest advocates.<\/p>\n<h2>Engage Your Nonprofit Board to Inspire Others<\/h2>\n<p><strong><strong>1. To Act as a Sounding Board For Your Story<\/strong><\/strong><\/p>\n<p>When you\u2019re engaging new donors and prospects, what do you do first? You inspire them! Your board deserves the same treatment. Inspiration connects your board to your cause. It\u2019s what can help transition each person from a passive board member to your next Chair.<\/p>\n<p>You hold the keys to inspiration, which can take many forms, such as a powerful image or moving client story. While you\u2019re sharing the latest news of ROI and impact, add a human element by bringing a client to your board meeting to present their experience.<\/p>\n<p>But the buck doesn\u2019t stop there.<\/p>\n<p>Don\u2019t just share this information. Ask the board to spread the word and inspire others just as they were inspired themselves.<\/p>\n<p>There are numerous ways they can do this, such as:<\/p>\n<ul>\n<li>Sharing your online posts with their networks<\/li>\n<li>Acting as spokespeople at community events, such as Chamber of Commerce meetings or nonprofit gatherings<\/li>\n<li>Commenting and being active on blog posts and other communications to help expand your organic online reach<\/li>\n<\/ul>\n<p><strong><strong>2. Sharing Their Perspective<\/strong><\/strong><\/p>\n<p>Whether the relationship with your board member is months old or from a decade of working together, encourage each individual to become an <a href=\"https:\/\/www.causevox.com\/blog\/nonprofit-board-evangelists-cause\/\">evangelist for your cause<\/a>.<\/p>\n<p>Give your board the freedom to talk about their experiences with your organization, as a board member, donor, volunteer, fundraiser, etc. This influence may be helpful in recruiting future board members, prospective major donors, and other key stakeholders.<\/p>\n<p>Take a role in helping to share your board member\u2019s perspective by:<\/p>\n<ul>\n<li>Adding board interviews to your eNewsletter, emails, or marketing materials<\/li>\n<li>Including a letter from the board chair in important documents such as the annual report<\/li>\n<li>Using board quotes about their experience throughout your website<\/li>\n<li>Asking board members to speak at events such as fundraisers and donor appreciation gatherings<\/li>\n<\/ul>\n<h2>Engage Your Nonprofit Board to Activate Others<\/h2>\n<p><strong><strong>3. Kickstart Fundraising Campaigns<\/strong><\/strong><\/p>\n<p>As you establish your annual fundraising plan, don\u2019t just think about the \u201chow?\u201d but also the \u201cwho?\u201d Namely, who are you reaching out to in order to bring in all those essential donations?<\/p>\n<p>If you\u2019re going straight to your donors, without first getting buy-in from your board, then you\u2019re missing an essential step. Why fundraise with your board first? Naturally, board members *should* understand your cause as well as staff. Therefore, they know that successful campaigns = a successful organization.<\/p>\n<p>For example, the <a href=\"https:\/\/www.causevox.com\/blog\/case-study\/carlisle-family-ymca\/\">Carlisle Family YMCA<\/a> mobilized their board of directors before anyone else in a <a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\">peer-to-peer fundraising campaign<\/a>. In doing so, they raised 50% of their goal BEFORE they kicked off their public appeal. The board assisted in boosting the campaign and building momentum, which resulted in the Y meeting their financial goal!<\/p>\n<p>Go to your board first, every time. They don\u2019t have to give to each campaign, but they should be given the option to do so.<\/p>\n<p><strong><strong>4. Reach out to Supporters, Prospects, and Lapsed Donors<\/strong><\/strong><\/p>\n<p>Donating isn\u2019t the only active thing a board member can do to stay engaged with your cause. Another way they can help is by <a href=\"https:\/\/www.causevox.com\/blog\/nonprofit-board-donor-relations\/\">reaching out to current, prospective, and lapsed supporters<\/a>.<\/p>\n<p>Give your board a call (or email) list with donor names and a rough script. Ask them to reach out to key people to chat about your organization. No, they shouldn\u2019t have to ask for a gift. Instead, make this conversation simply about outreach and education. It\u2019s an active step for your board with the intention of inspiring others.<\/p>\n<h2>Engage Your Nonprofit Board to Rally Others<\/h2>\n<p><strong><strong>5. Serve as Personal Fundraisers <\/strong><\/strong><\/p>\n<p>Peer-to-peer fundraising is impossible without personal fundraisers leading the charge. You\u2019re probably <a href=\"https:\/\/www.causevox.com\/blog\/recruit-peer-peer-fundraisers\/\">recruiting your donor<\/a> and volunteer bases to step up and fundraise, but have you talked to your board about taking on this direct fundraising role?<\/p>\n<p>Your board is well-versed in all things related to your nonprofit. They\u2019ve also witnessed the direct impact and helped spread the word to others. By becoming personal fundraisers, your board is further leveraging their influence in a positive way that engages them while helping your bottom line AND rallying others to give in the process.<\/p>\n<p>For example, <a href=\"https:\/\/nten2018.causevox.com\/\" rel=\"noopener\">NTEN<\/a> rallied their board to serve as peer-to-peer fundraisers, and they blew past their fundraising goal in the process!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10450\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2018-03-29-at-8.11.07-PM.png\" alt=\"board engagement\" width=\"662\" height=\"341\"><\/p>\n<p><strong><strong>6. Capitalize on those Connections<\/strong><\/strong><\/p>\n<p>Board members are leaders. They\u2019re business owners, parents, government officials, public servants, and employees powering your community forward. They\u2019re often well-connected with other movers and shakers in the community.<\/p>\n<p>As you\u2019re looking to expand your major donor base, secure a corporate sponsorship, or partner with a local business, talk first with your board. Chances are, they have the connections and can facilitate and cultivate these potential relationships.<\/p>\n<p><strong>Inspire. Activate. Rally. <\/strong><\/p>\n<p>These are the three ways to keep your board engaged in their role with your organization.<\/p>\n<p>These actions are also the three elements of community-driven fundraising. Every time your board member participates in this engagement activities, they\u2019re growing their relationship with you, while also cultivating new relationships with others.<\/p>\n<p>As your tight-knit board community grows through engagement experiences, your extended community naturally follows suit. <a href=\"https:\/\/www.causevox.com\/blog\/top-qualities-board-members\/\">Engage your board community<\/a> to engage their community, and everyone winds up winning in the long term.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It goes without saying that an active nonprofit board of directors is essential for most organizations. But these committed people, who sincerely care about your cause (or else they wouldn\u2019t have signed on to help), don\u2019t just manage the strategic vision and executive leadership. There\u2019s more for them to do! First, A Question: Nonprofit Board [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":51263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-10449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/samuel-zeller-4138-unsplash-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/samuel-zeller-4138-unsplash-600x600.jpg","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/10449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=10449"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/10449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/51263"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=10449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=10449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=10449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}