{"id":10356,"date":"2018-03-14T00:00:00","date_gmt":"2018-03-14T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10356"},"modified":"2024-05-08T21:35:53","modified_gmt":"2024-05-08T21:35:53","slug":"habitat-for-humanity-fundraising-campaign","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/habitat-for-humanity-fundraising-campaign\/","title":{"rendered":"Customer Story: Pensacola Habitat For Humanity Women Build Campaign"},"content":{"rendered":"

Pensacola\u2019s Habitat for Humanity started their own Women Build initiative back in 2013 in an effort to bring women together to change the lives of deserving families in Pensacola. At that time, they used a general website equipped with a few fundraising plugins to capture all their much-needed donations<\/a>. But as the scope of the fundraiser grew, so did the need for a stronger fundraising tool.<\/p>\n

Fast forward to 2016, and the Pensacola Habitat for Humanity<\/a> knew they needed to try something new. They wanted to avoid fundraising tools that were cumbersome or required regular maintenance. Functionality was an important factor as well.<\/p>\n

After some research, the organization chose to power the Pensacola Women Build peer-to-peer fundraising<\/a> campaign using CauseVox<\/a>. Because of their successes during campaigns in 2016 and 2017, we wanted to learn more about their online fundraising experience. Thankfully, we connected with Blaise Moehl, Communications Associate at the Pensacola Habitat for Humanity, who gave us a great rundown.<\/p>\n

First, here\u2019s a quick snapshot of their 2017 campaign:<\/p>\n

\"women-build\"<\/p>\n

Campaign Snapshot<\/h3>\n

Type of Campaign<\/strong>: Peer-to-peer fundraiser<\/p>\n

Location<\/strong>: Pensacola, Florida<\/p>\n

Funds Raised<\/strong>: $84,606.03<\/p>\n

# of Personal Fundraisers<\/strong>: 140<\/p>\n

Length of Campaign: <\/strong>70 days<\/p>\n

Fundraising Staff<\/strong>: None, but they do have a 6-person Community Engagement team<\/p>\n

About Women Build<\/h2>\n

Women Build, a national program for Habitat for Humanity Affiliates, \u201cseeks to encourage women to empower other women all while advocating for affordable housing and building a home for a family, typically with a female head of household,\u201d Blaise explained. However, Pensacola Habitat took that concept and ramped it up, promoting it as a full community event that includes a fundraiser and participant engagement.<\/p>\n

Blaise loves how his organization has transformed the event to meet their community\u2019s needs. \u201cThis model works great for us\u2014we\u2019ve exceeded our fundraising goals for the last two years!\u201d he told us, excitedly.<\/p>\n

All participants are asked to raise $500+ before participating in a build day during the campaign work week.<\/p>\n

Necessary Fundraising Tool Features<\/h2>\n

After trying online fundraising<\/a> from 2013-2015, Blaise and his team understood they were on the right track\u2014they simply needed the right tool to help streamline their efforts.<\/p>\n

\u201cI scoured the internet to find a fundraising platform that met our needs,\u201d Blaise told us. \u201cEventually, I found CauseVox to be the best match for us.\u201d<\/p>\n

According to Blaise, there are a number of reasons for this.<\/p>\n

For starters, Women Build participants work in teams to raise money for the big build event. Unfortunately, not all fundraising tools accommodate team fundraising<\/a>, but they searched until they found a product that met that particular need. \u201cOur fundraisers work in teams to complete their fundraising goals, so that was essential,\u201d he explained.<\/p>\n

\"women-build-teams\"<\/p>\n

In addition, Blaise appreciated the campaign page and domain customization options and the fact that there weren\u2019t a lot of technical aspects to tackle. In years past, Blaise often created fundraising profiles for his personal fundraisers, but during the 2016 and 2017 campaigns, \u201cit was easy for people to make their own.\u201d<\/p>\n

By using CauseVox, supporters had an easier time participating in the fundraiser, while, at the same time, Blaise was able to focus his efforts on the \u201cbigger picture.\u201d<\/p>\n

Click here to learn how your nonprofit can create and manage your online fundraising campaigns with CauseVox.<\/a><\/h3>\n

The Keys To A Successful Campaign<\/h2>\n

After 5 years, the Pensacola Habitat for Humanity continues to build on and improve the Women Build campaign. Blaise explained that there were no big changes between 2016 and 2017 fundraising cycles. However, there were three keys that he believed helped these two campaigns, in particular, succeed.<\/p>\n

These include:<\/p>\n