{"id":10209,"date":"2018-02-25T00:00:00","date_gmt":"2018-02-25T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=10209"},"modified":"2024-05-08T21:32:43","modified_gmt":"2024-05-08T21:32:43","slug":"asian-american-arts-alliance","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/asian-american-arts-alliance\/","title":{"rendered":"Asian American Arts Alliance Uses Peer-to-Peer to Raise $23,000"},"content":{"rendered":"

It\u2019s easy to stick with what you know, especially when it comes to fundraising. Traditional methods, such as special event fundraisers, grant writing, and email campaigns are all tried-and-true methods that are sure to bring money into your organization. But times are changing and, if you\u2019re anything like the Asian American Arts Alliance<\/a>, you\u2019re ready to step up to the plate and try something new.<\/p>\n

After noticing the phenomenal success the Asian American Arts Alliance experienced running their very first peer-to-peer fundraising campaign<\/a>, we were eager to learn about both their trials and tribulations. We were thrilled to speak with Anjali Goyal, the Development Manager who played an integral role in shaping their #IAmMoreThan campaign.<\/p>\n

She provided us with some great information about her organization, past fundraising experiences, and her hope for future fundraising campaigns. Here\u2019s a quick look at all the Asian American Arts Alliance accomplished through their campaign efforts:<\/p>\n

#IAmMoreThan Campaign Snapshot<\/h3>\n

Location<\/strong>: Brooklyn, New York<\/p>\n

Total Raised<\/strong>: $23,000<\/p>\n

# of Personal Fundraisers:<\/strong> 18<\/p>\n

Total Fundraising Staff:<\/strong> 1<\/p>\n

Length of Campaign<\/strong>: 1 month<\/p>\n

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By learning about community-driven fundraising<\/a> and incorporating best practices,<\/a> the #IAmMoreThan campaign brought in the results the Asian American Arts Alliance expected, and then some.<\/p>\n

The Future of Fundraising<\/h2>\n

The influence of the internet, and social media, in particular, has changed our lives. Today, we can connect with our family members, coworkers, and friends from elementary school with a quick name search. At this point, most of us are used to being connected 24\/7\/365.<\/p>\n

Thankfully, it\u2019s not just people we connect with. Many of us connect with the businesses, brands, and causes we support as well, which is then broadcasted across the internet to our networks. All this bodes well for nonprofits like the Asian American Arts Alliance.<\/p>\n

Since the organization\u2019s inception, they\u2019ve relied on very traditional fundraising techniques to fund their efforts. According to Anjali, \u201cMost of our fundraising comes through institutional grants (government, foundation), our annual benefit fundraising event, and some individual giving through email campaigns.\u201d<\/p>\n

But they always struggled with capturing individual donations because of the amount of time and energy required to cultivate those relationships. The cause\u2019s narrow focus also felt like a hurdle to Anjali. \u201cBecause our core constituency can seem very specific (Asian American artists), it can be challenging to show our organization\u2019s wider impact in the arts, culture, and community in general.\u201d<\/p>\n

Realizing that individual donations could potentially amplify their efforts and bring their campaign in front of a group of new potential donors, the Asian American Arts Alliance turned to peer-to-peer fundraising to power their #IAmMoreThan campaign.<\/p>\n

The Asian American Arts Alliance Keys To Success<\/h2>\n

The #IAmMoreThan campaign centered around the idea that \u201cAsian American voices are part of the American story and that all people are a multiplicity of identities and cannot be reduced to just one.\u201d Anjali and her team sought to raise funds specifically to support core programs and services for Asian American artists.<\/p>\n

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Here are some of the keys to their campaign success.<\/p>\n

Personal Fundraisers<\/h3>\n

Through her efforts, Anjali was able to mobilize 18 individuals to become personal fundraisers<\/a>.\"asian<\/p>\n

Those awesome people weren\u2019t just loyal supporters of the cause, many were actually board members <\/a>who have a vested interest in the success of the organization. Anjali told us, \u201cThe peer-to-peer format was an excellent way to engage our board members and get them to reach out to their networks efficiently and effectively.\u201d<\/p>\n

Recruiting a group of personal fundraisers takes effort, but the results are worthwhile because each person gets the organization\u2019s message in front of new prospective donors.<\/p>\n

Storytelling<\/h3>\n

But the board members and other personal fundraisers weren\u2019t on their own\u2014they had support from Anjali, particularly when it came to storytelling<\/a>.<\/p>\n

Before the campaign started, the staff at the Asian American Arts Alliance created a video and specific messaging for the campaign which, according to Anjali, \u201cseemed to resonate for many of our donors on a personal level.\u201d<\/p>\n

Anjali used the video to focus on showing (rather than telling) the impact of the organization in the community.<\/p>\n

Perks Work<\/h3>\n

In addition to rockstar storytelling, Anjali made it a point to focus on leveraging donor gifts through gift matching programs. \u201c A key group we were able to reach through our campaign were individuals who work at companies with corporate matching programs. In many cases, we were able to double donations through these matches.\u201d<\/p>\n

When there\u2019s an incentive<\/a> such as a gift match, that can be a great influence in encouraging a donation from a first-time donor!<\/p>\n

A Bright Future<\/h2>\n

Even though it was their first \u201cgo\u201d at peer-to-peer fundraising, the Asian American Arts Alliance was pleased with their results. \u201cI think the campaign was as successful as we\u2019d hoped for, especially for the first time,\u201d Anjali told us.<\/p>\n

Considering 94% of the campaign\u2019s donors were brand new to the organization, the Asian American Arts Alliance is definitely on the right track in reaching a newer, broader audience of supporters through targeted marketing efforts and peer-to-peer fundraising.<\/p>\n

We are thrilled that Anjali and the rest of the Asian American Arts Alliance experienced the benefits of community-driven fundraising firsthand and we can\u2019t wait to see what they have in store for their next campaign.<\/p>\n

To get started with your own peer-to-peer fundraiser, contact CauseVox for a <\/strong>free 1-on-1 demo<\/strong><\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s easy to stick with what you know, especially when it comes to fundraising. Traditional methods, such as special event fundraisers, grant writing, and email campaigns are all tried-and-true methods that are sure to bring money into your organization. But times are changing and, if you\u2019re anything like the Asian American Arts Alliance, you\u2019re ready […]<\/p>\n","protected":false},"author":5,"featured_media":51139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-10209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2018-01-03-at-4.25.34-PM-600x400.png","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2018-01-03-at-4.25.34-PM-600x400.png","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/10209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=10209"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/10209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/51139"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=10209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=10209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=10209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}