Comments on: How To Incorporate GivingTuesday Into Your Year-End Fundraising Campaign https://www.causevox.com/blog/giving-tuesday-year-end-fundraising/ Online fundraising and donor management Thu, 30 Oct 2025 18:35:24 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Megan Donahue https://www.causevox.com/blog/giving-tuesday-year-end-fundraising/#comment-465 Mon, 26 Sep 2016 20:09:52 +0000 https://www.causevox.com/?p=8450#comment-465 In reply to Mike Zimmerman.

Hi Mike,
Great question! In a case like you describe, I think segmenting your donors for solicitations will be key. If you know you have a bunch of people who make gifts on Thanksgiving weekend, I would make them aware of your GivingTuesday campaign, but focus the majority of your GivingTuesday solicitations on people who don’t usually make those gifts. Haley wrote a good piece on donor segmentation that might interest you, check it out here.

]]> By: Mike Zimmerman https://www.causevox.com/blog/giving-tuesday-year-end-fundraising/#comment-464 Tue, 20 Sep 2016 17:49:00 +0000 https://www.causevox.com/?p=8450#comment-464 What about all those people who usually make a gift Thanksgiving weekend? How do you solicit those gifts while at the same time promoting Giving Tuesday? Or is that Thanksgiving pattern no longer common?

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