https://www.causevox.com/blog/why-donors-dont-give-second-gifts/ Online fundraising and donor management Wed, 08 May 2024 19:10:55 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://www.causevox.com/blog/why-donors-dont-give-second-gifts/#comment-469 Tue, 05 Apr 2016 01:31:00 +0000 https://www.causevox.com/?p=7480#comment-469 All terrific suggestions. Per the 2015 Fundraising Effectiveness Report, average retention is at 43% (up a teensy bit, but still miserable), while first-time donor retention is only 19%. Dreadful! Nonprofits put a ton of effort into asking. Who you’re writing to. What to say. When to say it. All oriented to have an impact and stand out. Why not be that exacting about how and when you thank? This might matter even more than all that technique nonprofits put into asking. What I believe is this: If you ask well, you get one
donation. If you thank well, you may get a lifetime of donations.

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