Join Chad Leaman, Director of Innovation at Neil Squire Society, as he shares rapid-fire fundraising tips to empower nonprofits and increase year-end donations. Discover how Neil Squire shifted from government grants to diverse revenue streams and the success of their “Hacking for the Holidays” campaign, which engages donors through hands-on experiences. Chad will provide actionable insights into leveraging storytelling, Giving Tuesday, and year-end strategies to boost engagement.

Key takeaways:

• How to create hands-on donor experiences like “Build-a-Thons” to drive engagement
• Effective storytelling techniques for year-end and Giving Tuesday campaigns
• Strategies for diversifying funding sources beyond grants

GivingTuesday is a great opportunity to raise money and rally donors around your cause, especially if you can focus on something specific in your Ask that donors will immediately understand. In this webinar, you’ll learn how to use a Core Number to let donors know how their donation will make a difference. This strategy puts the focus on those you serve and automatically builds trust with donors and prospects by showing that you know what it costs to deliver a unit of service.

During the session, we’ll walk through each step of crunching a Core Number so you know how to calculate yours, and we’ll work through several examples from different kinds of nonprofits. You’ll also see examples of Core Numbers in action in GivingTuesday campaigns from previous years.

Key takeaways:

• Understand how to present your Ask in a way that sparks a donor’s heart and motivates them to give using a Core Number
• Learn how to calculate your Core Number (so it covers both direct and indirect expenses!)
• Get inspiration from real examples from successful Giving Tuesday campaigns that you can use for your own campaign this year!

In this session, we’ll cover the most essential foundational things you can do to gear your organization up for the best fundraising season it’s ever had. We’ll look at real-life examples from last year and get in-the-moment insights from thought leaders about their plan to knock 2024 year-end fundraising out of the park.

Key takeaways:

• How to increase your new donor acquisition during year-end by growing your engaged audiences starting now
• How to design your campaign cadence to raise as much as possible during year-end
• Key automation to set up now that will empower your year-end fundraising in November/December
• How to increase your average gift size by designing your asks beforehand

Join Dani Daspit, Marketing Manager at Well Aware, as she shares key strategies for effective year-end fundraising. Dani will discuss how Well Aware doubled its impact with a new initiative, the power of personalized engagement like thank-you cards and tailored messaging, and the value of donor segmentation. Learn how these approaches have helped Well Aware build a loyal donor base since 2012 and drive meaningful connections.

Key Takeaways:

• How to use personalized touches, like thank-you cards, to enhance donor loyalty
• Strategies for segmenting donors by interest to improve engagement
• Integrating impactful stories and videos into year-end campaigns for stronger appeal

As the end of the year approaches, nonprofits of all sizes gear up for their most critical fundraising period. With Giving Tuesday and year-end appeals on the horizon, leveraging social media effectively can make all the difference in reaching your fundraising goals. But how can you ensure your social media efforts translate into actual donations?

Join nonprofit social media expert Julia Campbell in this engaging webinar, where she’ll reveal proven strategies to maximize your year-end fundraising through social media. Using real-world examples from successful campaigns, Julia will demonstrate how to craft compelling content, engage your audience, and drive donations.

Key takeaways:

• Optimize Your Social Media Profiles for Fundraising: Learn how to enhance your social media presence to attract and retain donors.
• Create Engaging Content: Discover the types of posts that resonate most during fundraising seasons and how to craft messages that inspire action.
• Leverage Video to Boost Donations: Understand the power of video storytelling and how to incorporate it into your campaigns.
• Build a Social Media Campaign Calendar: Get access to a downloadable campaign calendar template tailored for year-end fundraising.
• Cost-Effective Promotion Strategies: Explore free and low-cost methods to amplify your campaign’s reach on social media.

Key takeaways:

• Optimizing landing pages for conversions
• Designing seamless donor journeys from first interaction to post-donation follow-up
• Leveraging storytelling through website design to build deeper emotional connections

Learn how to boost your Giving Tuesday and year-end fundraising with effective peer-to-peer strategies. Join Amanda Liaw, Communications & Marketing Director at Spur Local, as she shares powerful insights on identifying super volunteers, crafting personalized “asks,” and using storytelling to make a memorable impact. Amanda will also highlight success stories from organizations like Our Minds Matter, showing how simple, emotional campaign ideas can drive community engagement.

Key Takeaways:

• How to identify and engage super volunteers and donors as peer fundraisers
• Using “show, not tell” storytelling to make a lasting emotional connection
• Strategies for enhancing participation with public leaderboards and campaign incentives

Year-end is responsible for the vast majority of your fundraising, and because of that every nonprofit wants to stand out. With many worthy causes seeking attention and support. How can you attract and retain committed donors during the end-of-year season? And beyond that, how can you better understand your donors and encourage regular, year-round giving?

Key takeaways:

• The key message you need to attract new and especially recurring donors
• An over-arching principle to make this message resonate with your donors
• And how to apply this principle to transform every area of your marketing

Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization? This session will explore ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization’s brand so that supporters recognize and engage with you year-round.

Key takeaways:

• Deepen their understanding of how branding applies to campaigns
• Identify steps to creating a campaign, including developing a strong theme
• Learn new approaches they can apply to both year-end campaigns and year-round communications

Here’s what you’ll learn:

• How to set up and fully customize donation pages that convert
• Amplifying your reach with peer-to-peer fundraising
• Using dynamic features like matching gifts, goal thermometers, and leaderboards to fire up donors
• Crafting storytelling that inspires action and support
• Proven tips to boost donor engagement with personalized fundraising pages

Whether you’re gearing up for GivingTuesday or planning your year-end push, this webinar is packed with actionable tips and expert advice to help you raise more. Let’s make this your best fundraising season yet!